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The Development of Culturally Appropriate Tobacco Prevention Videos Targeted Toward Somali Youth
- Progress in Community Health Partnerships: Research, Education, and Action
- Johns Hopkins University Press
- Volume 11, Issue 2, Summer 2017
- pp. 129-136
- 10.1353/cpr.2017.0017
- Article
- Additional Information
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Buy Issue for $25 at JHUPBackground: Approximately 18% of Somali youth in Minnesota intend to use tobacco in the next year and youth perceive that 64% of their peers smoke. High perceived prevalence increases tobacco use intentions and initiation, indicating that Somali youth-targeted tobacco prevention efforts are needed.
Objectives: To develop a Somali youth-targeted tobacco prevention intervention using a community-based participatory research (CBPR) approach.
Methods: Three focus groups were conducted to inform the development of a tobacco prevention intervention. Three tobacco prevention videos were developed. Twenty interviews were conducted to evaluate the videos.
Lessons Learned: It was essential to partner with Somali youth to develop the videos. Recruitment and development of the videos were facilitated through collaborating with trusted, existing community programs.
Conclusions: A CBPR approach can be used to develop a culturally tailored intervention. It was important to involve academic and community partners in all stages of the research project.
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