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This paper challenges the 'Standard Account' of the so-called endoxic method that Aristotle articulates in a well-known passage from book VII of the Nicomachean Ethics. That account is problematic because it misreads what Aristotle says and thereby attributes to him an unusually rigid and conservative method that he himself does not seem to employ. This paper carefully analyzes the semantics and syntax of the book VII passage in order to present a novel and improved understanding of the endoxic method. This improved account helps adjudicate scholarly debates about the method's purpose and scope.