Open Access Strategy for a 'New' University Press: A View through the Stakeholder Lens
Abstract

Enabled by technology, brought into being in response to a crisis in scholarly communication, and increasingly driven by governmental regulations, mandates of funding bodies, and universities' policies, open access (OA) is one of the fundamental issues that need to be considered as part of a publishing strategy and business model at a new university press. By considering the attitudes toward OA among the stakeholders of Australian university presses, I propose that a university press should take a hybrid approach to the OA publishing model to ensure diversified funding and income streams, editorial independence, and sustainability. At the same time, the press needs to maintain rigorous peer review, high-quality editing and production, and effective marketing while developing a focused publishing program in areas that are distinctive to the press and strategically aligned with the goals of its parent university.


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