Abstract

In 2015 former New York Yankees baseball player Derek Jeter and several business partners launched The Players' Tribune, a website with journalistic characteristics that allows athletes to communicate with fans without mediation from professional journalists. The Players' Tribune boasts that it lets athletes "tell their stories, first person, exactly as they want." The website assigns journalistic titles—senior editor, bureau chief, editorial director—to its contributing athletes even as it distances itself from professional journalists and traditional journalistic protocols. This essay uses The Players' Tribune to examine image control and self-branding in sports media when journalists are excluded from the process of content creation.

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Additional Information

ISSN
1940-5073
Print ISSN
1558-4313
Pages
pp. 45-63
Launched on MUSE
2017-07-12
Open Access
No
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