Abstract

Abstract:

This paper explores a theory of the relationship between online and offline worlds based on the concept of fetishism. It begins by examining the concept of fetishism in anthropology, Marxism, and particularly, psychoanalysis. It then explores the increasing fetishization of the virtual in everyday life and the simultaneous fetishizing of the material world in cyberspace. This bidirectional movement is associated with the growing hybridization between online and offline worlds. Finally, a parallel is drawn between symmetrical or dual fetishism and the logic of the discourse of capitalism as defined by Jacques Lacan.

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Additional Information

ISSN
1085-7931
Print ISSN
0065-860X
Pages
pp. 23-39
Launched on MUSE
2017-04-24
Open Access
No
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