This study is the first to compare the rewards of publishing in predatory journals with the rewards of publishing in traditional journals. It finds that the majority of faculty with research responsibilities at a small Canadian business school have publications in predatory journals. In terms of financial compensation, these publications produce greater rewards than many non-predatory journal publications. Publications in predatory journals are also positively correlated with receiving internal research awards. By improving the understanding of the incentives to publish in predatory journals, this research aims to contribute to a better-informed debate on policies dealing with predatory journals.