Abstract

Fan zones are increasingly used at sporting events to extend the shared viewing experience beyond the capacity of traditional sports venues. The NBA’s Toronto Raptors have made Jurassic Park a key part of their supporters’ experience in the city during crucial playoff games. While the primary purpose for the fans in the zone is to enjoy watching the game as a group, the Raptors management has repurposed and branded their collective identity to drive desire not just within the fan zone but also among audience watching Raptors games on TV.

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Additional Information

ISSN
1920-941X
Print ISSN
0315-0836
Pages
pp. 48-51
Launched on MUSE
2017-02-22
Open Access
No
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