Thank God It’s Monday

Reverence for hard work is not simply a decorative gimmick, but core to the WeWork philosophy. The imperative to hustle reflects the way the founders see (and wish to shape) the future of work. Meanwhile, WeWork’s popularity is driven—in part—by the increasing atomization of labor, across income brackets. By offering workers an alternative to days spent alone behind a computer, Neumann and McKelvey discovered they could turn a profit by exploiting one of the defining features of work’s so-called future: isolation.