The “model law” in Israel forbids underweight models (BMI below 18.5) to work. The stated goal of the law is to prevent eating disorders among the general audience of the models. Most public health laws that aim to encourage healthy lifestyles target issues related to unhealthy products, for instance taxes and limitations on advertisements. A law that aims to prevent the imitation of an unhealthy lifestyle is unique. A similar law against showing movies with smoking actors has previously passed in India. Notwithstanding the good intentions, these new laws and other similar legislation raise significant ethical issues, such as limitations on personal freedom and the potential for discrimination.