Reading on Wheels: Stories of Convivencia in the Latin American City

In the past fifteen years, many Latin American cities have sponsored programs that promote reading through their city’s public transportation systems. This article analyzes two of these programs, Libro al Viento in Bogotá, Colombia, and Santiago en 100 Palabras in Santiago, Chile, framed with examples from Buenos Aires, Argentina. These programs insert stories into public space to enhance social interaction and develop a positive sense of local belonging. Literary reading is harnessed as a socially embedded practice that can facilitate change, in response to previous periods of censorship and repression under dictatorship (in Chile) and political violence (in Colombia). Shifting the view of reading from an individual to a collective experience rather than focusing on functional literacy, these initiatives put literary reading to the service of civic and community development. The programs emerged during a period of increased investment by municipal governments in public space, including renovated subways and new bus rapid transit systems, and rely on a combination of public and private sponsorship. The intricate relationship between urban infrastructure and literary culture in these contemporary programs challenges but also perpetuates the role of the “lettered city.”