Propaganda and the Public: The Shaping of Opinion in the Southern Vietnamese Countryside during the Second Indochina War

In the Mekong Delta province of Mỹ Tho, village populations paid attention to print and electronic media controlled by the Government of Vietnam in Saigon and by the National Liberation Front during the early 1960s. They also relied for news on rumours and on information circulating on the grapevine. At first, NLF militants benefited from their dialogue with an ascendant rural public. But after 1965 mounting violence complicated Front efforts to stay in touch with its mass base, and the grapevine assumed an even greater importance for people in the countryside. On the eve of the Tet Offensive of 1968, the choices made by rural dwellers helped to determine the course of the Second Indochina War.