Abstract

Franchising practices in Japan are controlled by production committees that are collapsing the boundaries between media productions as Japan’s media industries work in collaboration to create large transmedia intertexts. This article examines the promotional discourses circulating around Japanese franchise fi lm releases to understand how these new franchising practices are affecting the roles and status of popular cinema in contemporary Japanese culture.

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Additional Information

ISSN
2578-4919
Print ISSN
2578-4900
Pages
pp. 67-88
Launched on MUSE
2016-02-11
Open Access
No
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