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Small behavioral science–informed changes can produce large policy-relevant effects
- Behavioral Science & Policy
- Brookings Institution Press
- Volume 1, Number 1, Spring 2015
- pp. 21-27
- 10.1353/bsp.2015.0008
- Article
- Additional Information
Policymakers traditionally have relied upon education, economic incentives, and legal sanctions to influence behavior and effect change for the public good. But recent research in the behavioral sciences points to an exciting new approach that is highly effective and cost-efficient. By leveraging one or more of three simple yet powerful human motivations, small changes in reframing motivational context can lead to significant and policy-relevant changes in behaviors.