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The global economy faces a critical deficit of capital directed toward conservation. Fundamentally, this deficit results from a systematic global misallocation of capital that does not incorporate the value of nature into the capitalist economy. To address this deficit, The Nature Conservancy has launched a new global center for natural capital investment, NatureVest. It is the belief of The Nature Conservancy that we can attract a significant amount of capital to conservation outcomes by 1) developing a pipeline of opportunities to deploy capital through investment products that offer both conservation impact and financial return and 2) building the field of natural capital investment, through thought leadership, research, events and investor outreach.