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Coincident with the Vancouver 2010 Olympics and Cultural Olympiad, Simon Fraser University relocated its Contemporary Arts program to the SFU Woodward’s (SFUW) building as part of a major redevelopment initiative, which included a promise of cultural/community engagement within a neighbourhood historically under social and economic distress. The implications of this new mandate involved much consultation on how best to proceed in such a challenging context—which included additional logistical and social constraints related to SFUW’s partnership with the Cultural Olympiad on a production of Robert Lepage’s The Blue Dragon. Five years later, with more than forty community cultural partners and distinct cultural programs, SFU Woodward’s has developed an engagement platform distinguished by a street smart approach. In this reflection, I focus on how SFUW has negotiated how best to support the notion of the right to culture for all in its many activities.