Abstract

Abstract:

The People’s Republic of China (PRC) has long suffered from a poor international image and weak “soft power.” The country’s negative image has hindered international acceptance of its rise as a global great power. Because the ruling Chinese Communist Party (CCP) wants China to “gain face” (yao mianzi) in the international arena, it has in recent years invested heavily in boosting the country’s international approval rating. Yet, to date, China’s considerable efforts to modernize its foreign propaganda apparatus have only been partly successful in shifting international public opinion. On the one hand, CCP efforts to raise global awareness of the country’s economic transformation have been very effective, as have its efforts to shape the discourse on Taiwan. On the other hand, as polls and other research show, CCP efforts to improve non-Chinese foreigners’ perceptions of China’s domestic politics and role on the international stage have so far largely failed to sway these audiences.

pdf

Additional Information

ISSN
1086-3214
Print ISSN
1045-5736
Pages
pp. 51-59
Launched on MUSE
2015-10-19
Open Access
No
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.