In lieu of an abstract, here is a brief excerpt of the content:

  • Community Members’ Input into Cancer Prevention Campaign Development and Experience Being Featured in the Campaign
  • Mira L. Katz, Brittney Keller, Cathy M. Tatum, Darla K. Fickle, Courtney Midkiff, Sharon Carver, Janice L. Krieger, Michael D. Slater, and Electra D. Paskett

What Is the Purpose of this Study/Review?

  • • To describe a partnership of cancer disparities researchers and community members who developed county-specific media campaigns to improve colorectal cancer screening rates and increase fruit and vegetable consumption.

  • • To obtain input from community participants about their experience being featured in the local cancer prevention campaigns.

What Is the Problem?

  • • Increased colorectal cancer incidence and mortality rates among residents of Appalachia Ohio.

  • • Low colorectal cancer screening rates within recommended guidelines and low rates of fruit and vegetable consumption among residents of Appalachia Ohio.

What Are the Findings?

  • • Maintaining academic–community partnerships requires ongoing, honest communication and effort from all partners.

  • • Community members enjoyed contributing to campaigns to promote health in their community.

Who Should Care Most?

  • • Scientists and community members who develop health promotion campaigns.

  • • Cancer disparities researchers.

  • • Residents of underserved, rural communities.

Recommendations for Action

  • • Academic–community partnerships require ongoing honest communication.

  • • Obtaining information from community members featured in local health promotion campaigns will assist in strengthening future community-level interventions. [End Page 139]

Mira L. Katz
Division of Health Behavior and Health Promotion, College of Public Health, The Ohio State University
Division of Cancer Prevention and Control, College of Medicine, The Ohio State University
Comprehensive Cancer Center, The Ohio State University
Brittney Keller
Division of Health Behavior and Health Promotion, College of Public Health, The Ohio State University
Cathy M. Tatum
Comprehensive Cancer Center, The Ohio State University
Darla K. Fickle
Comprehensive Cancer Center, The Ohio State University
Courtney Midkiff
Meigs County Cancer Initiative, Inc
Sharon Carver
Fight Cancer, Save Lives Coalition
Janice L. Krieger
Comprehensive Cancer Center, The Ohio State University
School of Communication, The Ohio State University
Michael D. Slater
School of Communication, The Ohio State University
Electra D. Paskett
Division of Cancer Prevention and Control, College of Medicine, The Ohio State University
Comprehensive Cancer Center, The Ohio State University
Division of Epidemiology, College of Public Health, The Ohio State University
...

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Additional Information

ISSN
1557-055X
Print ISSN
1557-0541
Pages
p. 139
Launched on MUSE
2015-09-21
Open Access
No
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