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“Surfing the Tube” for Latin American Song: The Blessings (and Curses) of YouTube
- Journal of American Folklore
- American Folklore Society
- Volume 128, Number 509, Summer 2015
- pp. 260-272
- Article
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This article describes YouTube’s functional horizons by taking note of three communicative modalities, each defined by the role that YouTube plays in disseminating expressive culture. I argue that YouTube productions are multifaceted objects composed of multiple semiotic surfaces, each with its own sensory channel and sense-making potential, operating independently of one another yet integrated into a composite communicative module.