Suggestions for Further Reading*

[Editor’s Note: This article is a part of ADText.]

Most ADText topics are also discussed in other scholarly articles and books, in the advertising trade press, and elsewhere on the Internet. This document provides a guide to sources in Advertising & Society Review that contain further discussion of ADText topics.

Some of the connections are more direct than others, but all of those mentioned have the potential to encourage further thought and examination of the many issues raised by the ADText units.

Users are also encouraged to search the Internet (including Google Scholar) for additional information on ADText topics. A set of keywords are provided below that may be helpful in Internet searches.

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What is Advertising?

Keywords: history of advertising, Raymond Williams on advertising, salesmanship in print, salesman, propaganda, product placement, commercial speech

• Human Billboarding: Peopled Publicity and a New Space of “Agency” in Advertising
  McFarlane-Alvarez, Susan
  A&SR 15.1
  Some examples of advertising that is not always thought of as advertising

• Interview with Carla Michelotti
  Michelotti, Carla, and Linda M. Scott
  A&SR 13.1
  Commercial speech and how it’s protected

• “Liquid Modernity” and Irish Identity: Irishness in Guinness, Jameson, and Ballygowan Advertisements
  Kuhling, Carmen
  A&SR 9.3
  Irish mythtelling in commercials (as in part 10 of unit)

• On the Cusp of Postwar Modernization: Americanization, International Culture, and Gender Roles in Finnish Commercials, 1955–1975
  Kortti, Jukka
  A&SR 8.4
  Advertising and Finnish culture, showing the “middle class talking to itself” in another cultural context

• Advertising Success Through Consumption: 1900–1929
  Brasted, Monica
  A&SR 7.1
  Advertising and the teaching of class values

• Halo Everybody, Highlow: Adcult and the Collapse of Cultural Hierarchy
  Twitchell, James B.
  A&SR 6.4
  Commissioned art during the Renaissance, similar to the discussion about “advertising as sponsored art” in this unit

• This is Not an Ad: The Post-Mortise Stage of Advertising
  Goldman, Robert
  A&SR 6.4
  Attention grabbing and the trend in the 1980s of making ads that pose as not being ads

• Roundtable on Teaching about Advertising: Thoughts and Experiences
  Scott, Linda M., Paula Alex, Arlene M. Davila, Robert Goldman, Peggy J. Kreshel, William M. O’Barr, Jef I. Richards, and Susan Smulyan
  A&SR 3.3/4
  Several professors discuss topics included in their courses on advertising

• Interview with Sut Jhally
  Jhally, Sut, and William M. O’Barr
  A&SR 3.2
  Cultural critic Sut Jhally discusses his views on advertising and society

• Advertisements as Social Tableaux. In Advertising and the American Dream: Making Way for Modernity, 1920-1940
  Marchand, Roland
  A&SR 1.1
  Concept of advertising as “social tableaux” complements definitions in the unit

A Brief History of Advertising in America

Keywords: history of advertising, Benjamin Franklin and advertising, James Gordon Bennett, traveling salesman, salesmanship, P.T. Barnum, Hartman Center for Sales Advertising and Marketing at Duke University, Archives Center in the Museum of American History (Smithsonian), brand, consumerism, history of radio, history of television, global advertising, narrowcasting

• A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia B. Meyers (review)
  Williams, Cheryl
  A&SR
  16.1 Review of a book about the emergence of radio

• Woodbury Soap: Classic Sexual Sell or Just Good Marketing?
  Scott, Linda M.
  A&SR 16.1
  The marketing background of the 1910s campaign for Woodbury soap

• Classic Campaign: From Consumers of Food to Participants in the “Modern” Consumer Marketplace: How Cream of Wheat Approached Children, 1900-1935.
  Asquith, Kyle
  A&SR 16.1
  Cream of Wheat and food advertising from 1900 to 1935

• From Crisis to Consensus: Advertising Practitioner Responses to the Trust Consolidation Era, 1898-1902
  Alter, Stewart
  A&SR 16.1
  Advertising adapts to changes in the business environment from 1898 to 1902

• Bodily Regimes: Italian Advertising under Fascism by Karen Pinkus (review)
  Van den Bossche, Astrid
  A&SR 15.4
  A review of a book about Italian advertising under Fascism

• Have You Had Your Daily Drug?: The Italian Motta Ice-Cream Campaign in 1959
  Liguori, Maria Chiara
  A&SR 15.4
  An Italian campaign from 1959

• Food Fights for Freedom: A Critical Reading of Food Advertisements from Ladies’ Home Journal during the Second World War
  Royer, George, Melissa G. Ocepek, and William Aspray
  A&SR 15.4
  Food advertisements in 1941 to 1945

• North and South: Advertising Prosperity in the Italian Economic Boom Years
  Liguori, Maria Chiara
  A&SR 15.4
  Italian advertising in the 1950s

• Classic Campaign: The Peacock–The Colorful Evolution of NBC’s Iconic Logo
  Ritter, Matt
  A&SR 15.3
  A look at NBC’s logo from 1956 to 2009

• Two Book Reviews: Mad Men, Mad World: Sex, Politics, Style & the 1960s and Mad Women: The Other Side of Life on Madison Avenue in the 60s and Beyond
  Van den Bossche, Astrid
  A&SR 15.2
  Review of books about Mad Men—chronicling the fictional 1960s advertising TV show

• The Id Goes Shopping in Its Maidenform Bra: Navigating Gender Spheres in the Postwar “Dreams” Campaign
  Van den Bossche, Astrid
  A&SR 15.2
  A campaign from the 1950s and ’60s

• Human Billboarding: Peopled Publicity and a New Space of “Agency” in Advertising
  McFarlane-Alvarez, Susan
  A&SR 15.1
  A look at past and present use of human billboards

• “A little bit of love you can wrap your baby in:” Mothers, Fathers, Race, and Representations of Nurturing in 1960s–1970s Pampers Advertising
  Neuhaus, Jessamyn
  A&SR 14.3 A look at diaper ads from the 1960s to 1970s

• From Too Little to Too Much: A Short History of the Representations of the Risks Associated with Children’s Food in Advertising
  De Iulio, Simona
  A&SR 14.3
  Food ads from 1949 to 2005

• Dad Test: Gender, Race, and “Funny Fathers” in Disposable Diaper Advertising from the 1970s to 2012
  Neuhaus, Jessamyn
  A&SR 14.2 A look at diaper ads from the 1970s to 2012

• Classic Campaigns - Cover Girl Cosmetics: 1960-1990
  Scott, Linda M.
  A&SR 13.4
  A history of Cover Girl beauty products, 1960s to 1990s

• Classic Campaigns - Dressing the Invisible Bottle: The Campaign for Absolut
  Vodka Scott, Linda M.
  A&SR 13.3
  A chronicle of the brand Absolut

• Thinking Smaller: Bill Bernbach and the Creative Revolution in Advertising of the 1950s
  Samuel, Lawrence R.
  A&SR 13.3
  A look at the Creative Revolution in the 1950s

• Moving Beyond Vodka, Vacations, and Viaticals: How The Advocate’s 1992 Redesign Contributed to the Solidification of a New LGBTQ Market Segment
  Phillips, Laurie
  A&SR 13.2
  A history of LGBTQ advertising

• Shooting Marbles: Another Look at the Landmark Campbell Soup Deceptive Advertising Case
  Scott, Linda M.
  A&SR 12.4
  A history of Campbell’s soup advertising

• Kimberly-Clark Viva Paper Towels Case
  A&SR 12.4
  National Advertising Division carefully scrutinizes claims that expressly or implicitly disparage a competing product in the mid-1990s

• Reebok EasyTone Women’s Footwear Case
  A&SR 12.4
  A look at an unsubstantiated advertising claim from 2008

• Interview with Lee Peeler
  Peeler, Lee, and Linda M. Scott
  A&SR 12.4
  Interview with a president of the National Advertising Review Council (NARC), now Advertising Self-Regulatory Council (ASRC)

• The Little Old Lady Has Teeth: The U.S. Federal Trade Commission and the Advertising Industry, 1970–1973
  Niesen, Molly
  A&SR 12.4
  A look at the regulatory renaissance in the 1970s

• Advertising in Life Magazine and the Encouragement of Suburban Ideals
  Centanni, Rebecca
  A&SR 12.3
  Gender roles depicted in 1950s advertising

• Interview with Mary Wells
  Wells, Mary, and Linda M. Scott
  A&SR 12.3
  Interview with a leading advertising practitioner of the 20^th century

• Motherhood in Black and Brown: Advertising to U.S. Minority Women
  Hirshman, Elizabeth C.
  A&SR 12.2
  Discusses the history of minority women in US advertisements

• The Rise of the Jingle
  Taylor, Timothy D.
  A&SR 11.2
  Jingles were a mainstay of advertising in the early 20^th century

• To What Extent Did American Corporations Publish “Brag Ads” During World War II?
  Jensen, Ric, and Christopher Thomas
  A&SR 10.2
  Complements discussion of wartime advertising

• Advertising Success Through Consumption: 1900–1929
  Brasted, Monica
  A&SR 7.1
  Focuses on values in advertisements in early decades of 20^th-century America

• Roundtable Issue: Conversations about Race and Ethnicity in Advertising
  Ruffins, Fath Davis, Bernadette Marie Calafell, William M. O’Barr, Jack Tchen, Zan Ng, and Jennifer Mak
  A&SR 6.2
  Scholars discuss depictions of race and ethnicity in American advertising

• The Reframing of Traditional Cultural Values: Consumption and World War I
  Brasted, Monica
  A&SR 5.4
  Values in early 20^th-century American advertising

“Subliminal” Advertising

Keywords: subliminal advertising, Vance Packard, motivational research, David Ogilvy, Wilson Bryan Key

• The Id Goes Shopping in Its Maidenform Bra: Navigating Gender Spheres in the Postwar “Dreams” Campaign
  Van den Bossche, Astrid
  A&SR 15.2
  A campaign concurrent with the advent of “subliminal” is scrutinized by Vance Packard

• Review of Swift Viewing: The Popular Life of Subliminal Influence (Duke University Press) by Charles R. Acland
  Sugden, Kimberly
  A&SR 14.1
  A review of Charles Acland’s book on subliminal techniques

• Filling a Vacuum: A Review of Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America (University of Pennsylvania Press) by Lawrence R. Samuel
  Scott, Linda M.
  A&SR 12.1
  A review of Lawrence Samuel’s book on motivation research

• Does Sex in Advertising Work?: A Review of Scholarly Research Informed by Professional Opinion
  Reichert, Tom
  A&SR 8.2
  Focus on sex and selling (although not subliminal techniques per se)

• Interview with Mary Lou Quinlan [Just Ask a Woman]
  Scott, Linda
  A&SR 4.4
  Brief consideration of subliminal advertising

• Interview with Wilson Bryan Key
  Key, Wilson Bryan, and Stuart Ewen
  A&SR 3.2
  Author of several books on subliminal advertising discusses the topic

High Culture/Low Culture: Advertising in Literature, Art, Film, and Popular Culture

Keywords: advertising and literature, advertising and art, advertising and film, advertising and popular culture, Super Bowl ads

• Photomontage and the Visual Language of Advertising: Two Reviews
  Messaris, Paul
  A&SR 15.1
  An artistic technique and its use in advertising

• Classic Campaigns - Dressing the Invisible Bottle: The Campaign for Absolut Vodka
  Scott, Linda M.
  A&SR 13.3
  Absolut’s use of art

• Dance in Advertising: The Silent Persuader
  Walter, Carla
  A&SR 13.3
  Dance in advertising

• Time and Meaning: “1984” in 2012
  Scott, Linda M.
  A&SR 13.2
  The iconic “1984” ad

• “For the Rest of Us”: A Reader-Oriented Interpretation of Apple’s “1984” Commercial
  Scott, Linda M.
  A&SR 13.2
  The iconic “1984” ad

• Benetton Backlash: Does controversy sell sweaters?
  Sugden, Kimberly
  A&SR 13.1
  Famous photographer creates pop-culture and ads

• Shooting Marbles: Another Look at the Landmark Campbell Soup Deceptive Advertising Case
  Scott, Linda M.
  A&SR 12.4
  Details of how Campbell’s used illustrators and printing technology in the past

• Motherhood in Black and Brown: Advertising to U.S. Minority Women
  Hirshman, Elizabeth C.
  A&SR 12.2
  Compares some filmic portrayals of US minority women to those in advertisements

• Stuff History: The Past as a Resource in the Production of Advertising Material
  Dickenson, Jacqueline
  A&SR 10.3
  Global pop culture with heavy emphasis on Australia

• JetBlue Roundtable
  Montague, Ty, Rosemarie Ryan, Kristina Lenz, and Linda M. Scott
  A&SR 10.1
  Discussion of creative philosophy and practices, including influence of the arts

• Dove Campaign Roundtable
  Fielding, Daryl, Dennis Lewis, Mel White, Alessandro Manfredi, and Linda Scott
  A&SR 9.4
  Discussion of Super Bowl advertising

• A Fateful Triangle? Tales of Art, Commerce, and Science from the Irish Advertising Field
  Kelly, Aidan, Katrina Lawlor, and Stephanie O’Donohoe
  A&SR 9.3
  Use and misuse of Irish talent in advertising

• Advertising and the Querulous Canvas: Reflections on the Boundary between Art and Commerce: An Essay
  Scott, Linda M.
  A&SR 6.4
  Art versus commercial art

• Roundtable on Advertising as a Cultural Form
  McQuarrie, Edward F., Linda M. Scott, John F. Sherry, and Melanie Wallendort
  A&SR 6.4
  Discussion of public’s views of advertising as a cultural form

• Halo Everybody, Highlow: Adcult and the Collapse of Cultural Hierarchy
  Twitchell, James B.
  A&SR 6.4
  Use of high culture in advertising

• This is Not an Ad: The Post-Mortise Stage of Advertising
  Goldman, Robert
  A&SR 6.4
  Evolution of forms of advertising

Advertising in the Public’s Eye

Keywords: Gallup polls, public opinion about advertising, American Association of Advertising Agencies

• Roundtable: Work-life Balance
  Scott, Linda, Tara DeVeaux, Claire Behar, Andrea Sullivan, Jami Fullerton, and Alice Kendrick
  A&SR 14.4
  TV shows and movies that depict advertising jobs

• Perceptions of Work/Life Balance Among U.S. Advertising Students: A Study of Gender Differences
  Fullerton, Jami A., and Alice Kendrick
  A&SR 14.4
  Perceptions of advertising industry jobs

• Interview with Guy Parker
  Parker, Guy, and Linda M. Scott
  A&SR 14.1
  Lessons on feedback from the British public

• Interview with Lee Peeler
  Peeler, Lee, and Linda M. Scott
  A&SR 12.4
  Discussion of the public’s perception of regulation and false advertising

• The Little Old Lady Has Teeth: The U.S. Federal Trade Commission and the Advertising Industry, 1970–1973
  Niesen, Molly
  A&SR 12.4
  A description of a campaign to change the public’s perceptions

  Volume 11, Issues 2 & 3, 2010 Advertising and the Global Music Explosion
  Several articles in these special issues deal with public’s reception of “important” music in ads

• Dove Campaign Roundtable
  Fielding, Daryl, Dennis Lewis, Mel White, Alessandro Manfredi, and Linda Scott
  A&SR 9.4
  Public reaction to the Dove Campaign for Real Beauty

• Interview with Sut Jhally
  Jhally, Sut, and William M. O’Barr
  A&SR 3.2
  Jhally discusses public’s ideas about advertising

• Interview with Nina DiSesa [McCann-Erickson]
  DiSesa, Nina, and Robin M. Akert
  A&SR 2.4
  DiSesa discusses public’s limited understanding of the professional lives of advertising people

• Interview with Paul Cappelli [The Ad Store]
  Cappelli, Paul, and William M. O’Barr
  A&SR 2.4
  Cappelli discusses public’s views of advertising

• Advertising and the September 11th Disaster [Roundtable]
  Barnett, Steve, Michael Sennott, Edward Vick, Marcio Moreira, Sut Jhally, T.J. Jackson Lears, and Charles Piot
  A&SR 2.3
  Advertising and public opinion immediately following September 11, 2001

Public Service Advertising

Keywords: Public Service Advertising, PSAs, Committee on Public Information, Ad Council, Smokey Bear, Keep America Beautiful Inc., United Negro College Fund, Partnership for a Drug-Free America

• Food Fights for Freedom: A Critical Reading of Food Advertisements from Ladies’ Home Journal during the Second World War
  Royer, George, Melissa G. Ocepek, and William Aspray
  A&SR 15.4
  Ads often contained public service messages during World War II

• “An advertising world gone completely haywire”: MAC VIVA GLAM
  Benoit, Andrea
  A&SR 15.1
  How a brand is linked to AIDS awareness

• Classic Campaigns – “It’s Gotta Be the Shoes”: Nike, Mike and Mars and the “Sneaker Killings”
  Coleman, Catherine A.
  A&SR 14.2
  Brief mention of a Nike public service campaign

• The Little Old Lady Has Teeth: The U.S. Federal Trade Commission and the Advertising Industry, 1970–1973
  Niesen, Molly
  A&SR 12.4
  Snapshot of a PSA campaign to raise economic awareness

• To What Extent Did American Corporations Publish “Brag Ads” During World War II?
  Jensen, Ric, and Christopher Thomas
  A&SR 10.2
  Advertising and public opinion during the Second World War

• “I’m Saying This for Uncle Sam!”: How Corporations Used Images of Family to Help Fund World War II
  Lee, Yoon-Joo, and Naeemah Clark
  A&SR 10.2
  Using advertising to sell war bonds

• Roundtable on the CARE “I am Powerful” Campaign
  Hicks, Adam, Linda Cronin, Beth Meyer, Linda M. Scott, and Sylvia Lim
  A&SR 9.1
  Donated placement and message development in a PSA campaign

• The Reframing of Traditional Cultural Values: Consumption and World War I
  Brasted, Monica
  A&SR 5.4
  Public service advertising during the First World War

• Visions of New Men: The Heroic Soldier Narrative in American Advertisements During World War II
  Grandstaff, Mark R.
  A&SR 5.2
  Public service adverting during the Second World War

• The Paradox of Plenty: The Advertising Council and the Post-Sputnik Crisis
  Zieger, Robert H.
  A&SR 4.1
  PSAs in the period after the Soviet space launch in the late 1950s

• Advertising and the September 11th Disaster [Roundtable]
  Barnett, Steve, Michael Sennott, Edward Vick, Marcio Moreira, Sut Jhally, T.J. Jackson Lears, and Charles Piot
  A&SR 2.3
  Corporations use advertising to sponsor patriotic messages

• The “Salesmanship of Sacrifice:” The advertising industry’s use of public relations during the Second World War
  Stole, Inger L.
  A&SR 2.2
  Public relations advertising during the Second World War

• Reflecting on Ethnic Imagery in the Landscape of Commerce, 1945-1975
  Ruffins, Fath Davis
  A&SR 1.1
  African Americans in early Ad Council ads

Representations of Masculinity and Femininity in Advertising

Keywords: culture and gender, advertising and masculinity, advertising and femininity, advertising and gender, idealized masculinity, idealized femininity, The Commercial Closet Association, Glaad Advertising Media Program, Jean Kilbourne, Still Killing Us Softly, Jackson Katz

• Woodbury Soap: Classic Sexual Sell or Just Good Marketing?
  Scott, Linda M.
  A&SR 16.1
  A beauty product of the early 1900s

• Have You Had Your Daily Drug?: The Italian Motta Ice-Cream Campaign in 1959
  Liguori, Maria Chiara
  A&SR 15.4
  Mothers and food advertising

• Food Fights for Freedom: A Critical Reading of Food Advertisements from Ladies’ Home Journal during the Second World War
  Royer, George, Melissa G. Ocepek, and William Aspray
  A&SR 15.4
  Changing gender roles in World War II advertising

• The Id Goes Shopping in Its Maidenform Bra: Navigating Gender Spheres in the Postwar “Dreams” Campaign
  Van den Bossche, Astrid
  A&SR 15.2
  How bra advertising constructs a post-war femininity

• “An advertising world gone completely haywire”: MAC VIVA GLAM
  Benoit, Andrea
  A&SR 15.1
  Beauty products and cross-dressing

• Interview with Laurel Cutler
  Linda M. Scott
  A&SR 14.4
  A female advertising practitioner discusses her career

• Roundtable: Work-life Balance
  Scott, Linda, Tara DeVeaux, Claire Behar, Andrea Sullivan, Jami Fullerton, and Alice Kendrick
  A&SR 14.4
  A look at how women balance work/life challenges in advertising jobs

• Perceptions of Work/Life Balance Among U.S. Advertising Students: A Study of Gender Differences
  Fullerton, Jami A., and Alice Kendrick
  A&SR 14.4
  Gender differences in advertising industry jobs

• Sex Segregation in Advertising Creative Departments Across the Globe
  Grow, Jean M., and Tao Deng
  A&SR 14.4
  A report on inequality in creative departments

• “A little bit of love you can wrap your baby in:” Mothers, Fathers, Race, and Representations of Nurturing in 1960s–1970s Pampers Advertising
  Neuhaus, Jessamyn
  A&SR 14.3
  How men and women are portrayed as parents

• From Too Little to Too Much: A Short History of the Representations of the Risks Associated with Children’s Food in Advertising
  De Iulio, Simona
  A&SR 14.3
  Ads for children’s foods shape mother’s roles

• Classic Campaigns – “It’s Gotta Be the Shoes”: Nike, Mike and Mars and the “Sneaker Killings”
  Coleman, Catherine A.
  A&SR 14.2
  Differing ideals of Black masculinity

• Selling American Beauty to Teen Girls: A Content Analysis of Female Celebrity Advertisements in Seventeen
  Hsu, Chung-kue Jennifer
  A&SR 14.2
  Ads directed to young women and girls

• Deconstructing Hegemonic Masculinity: Understanding Representations of Black and White Manhood in Print Advertising
  Thomas, Kevin D.
  A&SR 14.2
  An in-depth look at masculinity in print ads

• Interview with Guy Parker
  Parker, Guy, and Linda M. Scott
  A&SR 14.1
  How European countries tolerate gender stereotypes

• Classic Campaigns - Cover Girl Cosmetics: 1960-1990
  Scott, Linda M.
  A&SR 13.4
  A history of Cover Girl beauty products

• Interview with Marc Rosen
  Rosen, Marc, and Linda M. Scott
  A&SR 13.4
  Comparison of male vs. female use of perfume and scents

• “There Are No Ugly Women, Only Lazy Ones”: Taiwanese Women’s Social Comparison with Mediated Beauty Images
  Tsai, Wan-Hsiu Sunny
  A&SR 13.4
  The representation of Taiwanese women

• Girl Power Through Purchasing?: The Urban, Young, Educated, Working, Indian Woman and Aspirational Images in Personal Care and Beauty Aid Advertisements
  Schwartz, Suzanne L.
  A&SR 13.4
  The representation of Indian women

• Moving Beyond Vodka, Vacations, and Viaticals: How The Advocate’s 1992 Redesign Contributed to the Solidification of a New LGBTQ Market Segment
  Phillips, Laurie
  A&SR 13.2
  LGBTQ advertising

• Man’s last stand! Polysemy and dialogue in advertising reception
  Knudsen, Gry Høngsmark
  A&SR 13.2
  Issues of masculinity and femininity explored in two car commercials and a spoof

• Advertising in Life Magazine and the Encouragement of Suburban Ideals
  Centanni, Rebecca
  A&SR 12.3
  Gender roles depicted in 1950s advertising

• Interview with Jo Ann Ross
  Ross, Jo Ann, and Linda M. Scott
  A&SR 12.3
  Interview with a female advertising executive

• Interview with Linda Sawyer
  Sawyer, Linda, and Linda M. Scott
  A&SR 12.3
  Interview with a female CEO of an advertising agency

• Interview with Mary Wells
  Wells, Mary, and Linda M. Scott
  A&SR 12.3
  Interview with a leading advertising practitioner of the 20^th century

• “(Re)covering” the Spectacular Domestic: Culinary Cultures, the Feminine Mundane, and Brand Nigella
  Brownlie, Douglas, and Paul Hewer
  A&SR 12.2
  Defining the modern domestic goddess through a celebrity chef

• Motherhood, Advertising, and Anxiety: A Cross-Cultural Perspective on Danonino Commercials
  Coutant, Alexandre, Valérie-Inés de La Ville, Malene Gram, and Nathalie Boireau
  A&SR 12.2
  Issues of motherhood in a campaign

• Through Mother’s Eyes: Ideology, the “Child” and Multiple Mothers in U.S. American Mothering Magazines
  Cook, Daniel Thomas
  A&SR 12.2
  Representations of women as mothers in ads

• Motherhood in Black and Brown: Advertising to U.S. Minority Women
  Hirshman, Elizabeth C.
  A&SR 12.2
  Imagery of US minority women

• Mothering Daughters and the Fair and Lovely Path to Success
  Johri, Rachana
  A&SR 12.2
  Representations of femininity in an Indian campaign for skin lightener

• Unspoken Rules of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women
  Grow, Jean M., and Sheri J. Broyles
  A&SR 12.1
  Gender issues in advertising creative departments

• Re-Cycling: Reducing and Reusing Euphemism in Kotex’s Latest Campaign
  Ryus, Caitlin
  A&SR 11.4
  Advertising for feminine hygiene products

• The Imageries of Menstruation in Sanitary Napkin Ads: Representation and the Practice of Discourse as a Marketing Strategy
  Busra Fateha Sultana, Umme
  A&SR 11.4
  Advertising for feminine hygiene products

• A Typology of Men’s Conceptualizations of Ideal Masculinity in Advertising
  Zayer, Linda Tuncay
  A&SR 11.4
  Advertising and idealized masculinity

• Improving the Lives of African Women: Procter & Gamble “No Check No Stain” Campaign for Always Sanitary Pads
  Yaprak, Onur
  A&SR 11.4
  Advertising images of African women

• An Odor of Racism: Vaginal Deodorants in African-American Beauty Culture and Advertising
  Ferranti, Michelle
  A&SR 11.4
  Imagery of African-American women

• The Emerging Hybrid Images of Women in China: The Portrayal of the New Woman in Chinese Local and International Magazine Advertising
  Karan, Kavita, and Yang Feng
  A&SR 11.1
  Changing images of women in China

• The Mother’s Gaze and the Model Child: Reading Print Ads for Designer Children’s Clothing
  Boulton, Chris
  A&SR 10.3
  Mothers’ reactions to images of children and childhood in ads

• Warring Images: Fashion and the Women’s Magazines 1941-1945
  Scott, Linda M.
  A&SR 10.2
  Representations of women during Second World War

• Dove Campaign Roundtable
  Fielding, Daryl, Dennis Lewis, Mel White, Alessandro Manfredi, and Linda Scott
  A&SR 9.4
  Discussion of the Dove Campaign for Real Beauty

• Reaffirming the Ideal: A Focus Group Analysis of the Campaign for Real Beauty
  Scott, Julie-Ann, and Nicole E. Cloud
  A&SR 9.4
  Focus group discussion of Dove Campaign for Real Women

• Following the Endorser’s Shadow: Shah Rukh Khan and the Creation of the Cosmopolitan Indian Male
  Cayla, Julien
  A&SR 9.2
  Representations of masculinity in advertising in India

• The Road to Motherhood
  Thomsen, Thyra Uth and Elin Brandi Sørensen
  A&SR 7.4
  Motherhood as depicted in advertising

• Too Many Cooks Spoil the Broth?: Mothers’ Authority on Food and Feeding
  Davies, Andrea
  A&SR 7.4
  Representation of women’s role as mothers

• The F Word: The Use of Fear in Advertising to Mothers
  Prothero, Andrea
  A&SR 7.4
  Representations of women’s role as mothers

• On Becoming a Cyborg and Paying for It: Invocations of Motherhood in the IVF Industry
  Geiger, Susi
  A&SR 7.3
  In-vitro fertilization clinic representations of motherhood

• Does My Bump Look Big in This?
  O’Malley, Lisa
  A&SR 7.3
  Representation of the pregnant female body

• Yummy Mummies: The Clamor of Glamour in Advertising to Mothers
  O’Donohoe, Stephanie
  A&SR 7.3
  Depictions of mothers in ads

• The Changing Image of Women in American Society: What Do Pregnant Women Represent in Advertising?
  Dobscha, Susan
  A&SR 7.3
  Representation of pregnant women in ads

• Selling Truth: How Nike’s Advertising to Women Claimed a Contested Reality
  Grow, Jean, and Joyce M. Wolburg
  A&SR 7.2
  Empowerment and entitlement of women in Nike advertising

• Market Feminism: The Case for a Paradigm Shift
  Scott, Linda M.
  A&SR 7.2
  Globalization necessitates rethinking representations of women

• Still Miss Understood: She’s Not Buying Your Ads
  Berman, Cheryl, Denise Fedewa, and Jeanie Caggiano
  A&SR 7.2
  Discussion of differences in ads directed to women versus men

• On the Go with Phoebe Snow: Origins of an Advertising Icon
  Young, Margaret
  A&SR 7.2
  Representations of women in American ads in earlier decades of the 20th century

• Overexposed: Issues of Public Gender Imaging
  Morris, Pamela
  A&SR 6.3
  Images of women on billboards in Times Square

• Pumping Irony: The Construction of Masculinity in a Post-feminist Advertising Campaign
  Smith, Tyson
  A&SR 6.3
  Representations of masculinity in contemporary advertising

• Roundtable on Advertising and the New Masculinities
  O’Barr, William M., Doug Cameron, Michael Paxton, Peter Geary, Sherry Nemmers, Michael Wilke, Michael S. Kimmel, Tyson Smith, and Simon Bowden
  A&SR 5.4
  Discussion of masculinity in contemporary advertising

• Gender Role Stereotyping in Television Commercials: The Case of Singapore
  Lee, Chun Wah
  A&SR 5.3
  Imagery of women’s roles in Singapore’s advertising media

• The Sex of Food and Ernest Dichter: The Illusion of Inevitability
  Parkin, Katherine
  A&SR 5.2
  Gender and sexuality of food as well as gender-driven preferences of consumers

• Visions of New Men: The Heroic Soldier Narrative in American Advertisements During World War II
  Grandstaff, Mark R.
  A&SR 5.2
  Images of masculinity in ads during Second World War

• Interview with Gloria Steinem
  Scott, Linda
  A&SR 4.4
  Feminist Gloria Steinem discusses representations of women in ads

• Interview with Denise Fedewa [LeoShe]
  Fedewa, Denise, and Eileen Fischer
  A&SR 4.4
  Marketing to women and representations of femininity

• Interview with Liz Schroeder and Margie Goldsmith [Advertising Women of New York (AWNY)]
  Schroeder, Liz, Margie Goldsmith, and Peggy J. Kreshel
  A&SR 4.4
  AWNY’s role in the criticism of advertising’s representations of gender

• Interview with Mary Lou Quinlan [Jusk Ask a Woman]
  Scott, Linda
  A&SR 4.4
  Advertising to women and representation of femininity

• Interview with Michael Kimmel
  Kimmel, Michael S., and William M. O’Barr
  A&SR 4.2
  Representation of masculinity in ads

• Interview with Scott Cromer [Leo Burnett USA]
  Cromer, Scott, and Craig Thompson
  A&SR 4.2
  Representation of masculinity in advertising

• Interview with Myra Stark [Saatchi & Saatchi]
  Stark, Myra, and Robert John Foster
  A&SR 2.2
  Representations of femininity in advertising

• Advertisements as Social Tableaux. In Advertising and the American Dream: Making Way for Modernity, 1920-1940
  Marchand, Roland
  A&SR 1.1
  Portrayal of men and women in ads during the 1920s and 1930s

Advertising and Christmas

Keywords: advertising and Christmas, history of Christmas, Clement Clarke Moore, history of Santa Claus, Coca-Cola and Santa Claus, Christmas and gender, globalization of Christmas, Hanukkah, Kwanzaa

• An Anthropology of Goods
  Schudson, Michael
  A&SR 7.1
  Discussion of gift giving

• Spirituality that Sells: Religious Imagery in Magazine Advertising
  Moore, Rick Clifton
  A&SR 6.1
  Religious imagery in ads (although not Christmas per se)

• Materialism and the modern U.S. Christmas
  Belk, Russell W.
  A&SR 1.1
  Christmas and advertising in America

The Interpretation of Advertisements

Keywords: interpretation of art, Raymond Williams, Museum of Television and Radio, the Paley Center for Media, Archive Center in the Museum of American History (Smithsonian), Hartman Center for Sales, Advertising, and Marketing History at Duke University, Roland Marchand and advertising, Edward Said and Orientalism, Stuart Hall, critical theory, Judith Williamson and advertising, Apple 1984, IBM and The Little Tramp, Charlie Chaplin and Modern Times, semiotics and advertising

• Bodily Regimes: Italian Advertising under Fascism by Karen Pinkus (review)
  Van den Bossche, Astrid
  A&SR 15.4
  A review of a book that discusses symbolic imagery

• Deconstructing Hegemonic Masculinity: Understanding Representations of Black and White Manhood in Print Advertising
  Thomas, Kevin D.
  A&SR 14.2
  Uses various methods to describe what is seen in print ads

• Review of Swift Viewing: The Popular Life of Subliminal Influence (Duke University Press) by Charles R. Acland
  Sugden, Kimberly
  A&SR 14.1
  “Subliminal” advertising

• Reading Grotesque Images in Advertising: a Re-inquiry
  Grancea, Ioana
  A&SR 13.3
  Exploring meaning of ads

• Hard-sell and Soft-sell Advertising Appeals with a ‘Polysemic’ Difference: A Purposeful Advertising Polysemy Perspective
  Arora, Anshu, and Ulysses J. Brown III
  A&SR 13.2
  Responses of different ethnic groups to same ad

• Hard-sell and Soft-sell Advertising Appeals with a ’Polysemic’ Difference: A Purposeful Advertising Polysemy Perspective
  Arora, Anshu and Ulysses J. Brown III
  A&SR 13.2
  Responses of different ethnic groups to same ad

• Man’s last stand! Polysemy and dialogue in advertising reception
  Knudsen, Gry Høngsmark
  A&SR 13.2
  Polysemy in a Dodge commercial

• Time and Meaning: “1984” in 2012
  Scott, Linda M.
  A&SR 13.2
  Explains how people of different generations view the iconic “1984” ad

• Benetton Backlash: Does controversy sell sweaters?
  Sugden, Kimberly
  A&SR 13.1
  Controversy and praise over ads that are perceived differently in different communities

• Interview with Stephan Loerke
  Loerke, Stephan, and Linda M. Scott
  A&SR 13.1
  Community standards make US advertising unique

• Motherhood, Advertising, and Anxiety: A Cross-Cultural Perspective on Danonino Commercials
  Coutant, Alexandre, Valérie-Inés de La Ville, Malene Gram, and Nathalie Boireau
  A&SR 12.2
  Cross-cultural perspectives on a yogurt campaign

• Through Mother’s Eyes: Ideology, the “Child” and Multiple Mothers in U.S. American Mothering Magazines
  Cook, Daniel Thomas
  A&SR 12.2
  Utilizes many interpretive skills to dissect ads

• Re-Cycling: Reducing and Reusing Euphemism in Kotex’s Latest Campaign
  Ryus, Caitlin
  A&SR 11.4
  Euphemisms for menstruation

• Stuff History: The Past as a Resource in the Production of Advertising Material
  Dickenson, Jacqueline
  A&SR 10.3
  Frames of references in understanding ads

• Six Cultural Contradictions in Twenty-First Century Ireland
  Fanning, John
  A&SR 9.3
  The contemporary Irish mindset affects marketing there

• That Which We Call a Rose in Chinese Would Smell as Sweet?
  Tavassoli, Nader T.
  A&SR 8.1
  Reactions of Chinese consumers to color and strange names in logos and ads

• This is Not an Ad: The Post-Mortise Stage of Advertising
  Goldman, Robert
  A&SR 6.4
  Semiotics and advertising

• Roundtable on Approaches to the Analysis of Advertisements
  Akert, Robin M., Andy Berndt, Paul Kurnit, Robert Goldman, Douglas B. Holt, Craig Markus, William M. O’Barr, Lisa Peñaloza, Tom Reichert, and Fath Davis Ruffins
  A&SR 5.1
  Discussion of different analytic approaches

• Advertising and the September 11th Disaster [Roundtable]
  Barnett, Steve, Michael Sennott, Edward Vick, Marcio Moreira, Sut Jhally, T.J. Jackson Lears, and Charles Piot
  A&SR 2.3
  Context and the interpretation of ads

The Role of Research in Advertising

Keywords: advertising and research, advertising and account planning, focus group, demography, psychographics, VALS System

• Interview with Oliver Gray
  Gray, Oliver, and Linda M. Scott
  A&SR 13.1
  Deciding where ads should run

• Filling a Vacuum: A Review of Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America (University of Pennsylvania Press) by Lawrence R. Samuel
  Scott, Linda M.
  A&SR 12.1
  A review of Lawrence Samuel’s book on motivation research

• The Mother’s Gaze and the Model Child: Reading Print Ads for Designer Children’s Clothing
  Boulton, Chris
  A&SR 10.3
  Consumer responses to ads

• JetBlue Roundtable
  Montague, Ty, Rosemarie Ryan, Kristina Lenz, and Linda M. Scott
  A&SR 10.1
  Discussion of relation of research to creativity

• Dove Campaign Roundtable
  Fielding, Daryl, Dennis Lewis, Mel White, Alessandro Manfredi, and Linda Scott
  A&SR 9.4
  Discussion of the extensive research associated with Dove Campaign for Real Beauty

• Does Sex in Advertising Work?: A Review of Scholarly Research Informed by Professional Opinion
  Reichert, Tom
  A&SR 8.2
  Consideration of research findings about sex and advertising

• Interview with Denise Fedewa [LeoShe]
  Fedewa, Denise, and Eileen Fischer
  A&SR 4.4
  Discussion of research about women at Leo Burnett

• Interview with Stephen King [J. Walter Thompson London]
  King, Stephen, and William M. O’Barr
  A&SR 4.3
  A founder of account planning discusses the role of research in advertising

• Interview with Myra Stark [Saatchi & Saatchi]
  Stark, Myra, and Robert John Foster
  A&SR 2.2
  Research and advertising

Multiculturalism in the Marketplace: Targeting Latinas, African-American Women, and Gay Consumers

Keywords: multiculturalism and advertising, niche marketing, advertising to Latinos, Arlene Davila, advertising to African Americans, gay marketing, Katherine Sender, Commercial Closet Association, Glaad Advertising Media Program

• “A little bit of love you can wrap your baby in:” Mothers, Fathers, Race, and Representations of Nurturing in 1960s–1970s Pampers Advertising
  Neuhaus, Jessamyn
  A&SR 14.3
  African-American and Latina women in diaper ads

• Deconstructing Hegemonic Masculinity: Understanding Representations of Black and White Manhood in Print Advertising
  Thomas, Kevin D.
  A&SR 14.2
  African Americans and advertising

• Moving Beyond Vodka, Vacations, and Viaticals: How The Advocate’s 1992 Redesign Contributed to the Solidification of a New LGBTQ Market Segment
  Phillips, Laurie
  A&SR 13.2
  Detailing types of ads in gay media over time

• Hard-sell and Soft-sell Advertising Appeals with a ‘Polysemic’ Difference: A Purposeful Advertising Polysemy Perspective
  Arora, Anshu, and Ulysses J. Brown III
  A&SR 13.2
  Strategies for targeting African Americans

• Motherhood in Black and Brown: Advertising to U.S. Minority Women
  Hirshman, Elizabeth C.
  A&SR 12.2
  African-American and Latina women in advertisements

• An Odor of Racism: Vaginal Deodorants in African-American Beauty Culture and Advertising
  Ferranti, Michelle
  A&SR 11.4
  African-American women and advertising

• Assimilating the Queers: Representations of Lesbians, Gay Men, Bisexual, and Transgender People in Mainstream Advertising
  Tsai, Wan-Hsiu Sunny
  A&SR 11.1
  Representations of LGBT in advertising

• The Man Behind Abercrombie and Calvin Klein’s Sexy Ad Campaigns: Tom Reichert (University of Georgia) Interviews Sam Shahid
  Shahid, Sam, and Tom Reichert
  A&SR 8.2
  Discussion of “gay vague” ads

• Consumer Responses to Gay-Themed Imagery in Advertising
  Hester, Joe Bob, and Rhonda Gibson
  A&SR 8.2
  Consumer reaction to gay themes in ads

• Equal in Every Way: African Americans, Consumption and Materialism from Reconstruction to the Civil Rights Movement
  Chambers, Jason
  A&SR 7.1
  African Americans and advertising

• Roundtable Issue: Conversations about Race and Ethnicity in Advertising
  Ruffins, Fath Davis, Bernadette Marie Calafell, William M. O’Barr, Jack Tchen, Zan Ng, and Jennifer Mak
  A&SR 6.2
  Broad discussion of African, Latin, and Asian Americans, and other ethnicities, and advertising

• Roundtable on Advertising and the New Masculinities
  O’Barr, William M., Doug Cameron, Michael Paxton, Peter Geary, Sherry Nemmers, Michael Wilke, Michael S. Kimmel, Tyson Smith, and Simon Bowden
  A&SR 5.4
  Representations of, and advertising to, gay men

• Interview with Denise Fedewa [LeoShe]
  Fedewa, Denise, and Eileen Fischer
  A&SR 4.4
  Targeting Latinas and African-American women in ads

• Interview with Michael Wilke
  Wilke, Michael, and William Mazzarella
  A&SR 3.2
  The founder of Commercial Closet discusses representations of, and advertising to, gay men

• Roundtable on Values in Advertising
  Ewen, Stuart, Ritch Goldstein, Fred Irwin, William O’Barr, Cynthia Round, Juliet Schor, and Linda Scott
  A&SR 3.1
  Discussion includes consideration of African Americans in ads

• Reflecting on ethnic imagery in the landscape of commerce, 1945-1975
  Ruffins, Fath Davis
  A&SR 1.1
  Representations of African Americans and other ethnicities in mid-20th century advertising

The Management of Brands

Keywords: brand, history of branding, mind-share branding, emotional branding, viral branding, cultural branding, Brand America, brand trouble

• Woodbury Soap: Classic Sexual Sell or Just Good Marketing?
  Scott, Linda M.
  A&SR 16.1
  The marketing background of the 1910s campaign for Woodbury soap

• Classic Campaign: From Consumers of Food to Participants in the “Modern” Consumer Marketplace: How Cream of Wheat Approached Children, 1900-1935.
  Asquith, Kyle
  A&SR 16.1
  Cream of Wheat child-focused campaigns in the early 1900s

• Food Fights for Freedom: A Critical Reading of Food Advertisements from Ladies’ Home Journal during the Second World War
  Royer, George, Melissa G. Ocepek, and William Aspray
  A&SR 15.4
  How brands were advertised in the 1940s

• Classic Campaign: The Peacock–The Colorful Evolution of NBC’s Iconic Logo
  Ritter, Matt
  A&SR 15.3
  The brand equity of NBC

• The Id Goes Shopping in Its Maidenform Bra: Navigating Gender Spheres in the Postwar “Dreams” Campaign
  Van den Bossche, Astrid
  A&SR 15.2
  A look at the Maidenform campaign

• “An advertising world gone completely haywire”: MAC VIVA GLAM
  Benoit, Andrea
  A&SR 15.1
  The makeup brand MAC in detail

• Innovating Advertising: Conventional vs. Innovative Anthropomorphic Advertising Approaches in the Twenty-First Century
  Shaffer, Joshua
  A&SR 15.1
  Anthropomorphism in advertising

• Classic Campaigns: The Reinvention of Ronald McDonald
  Ritter, Matt
  A&SR 14.3
  A history of Ronald McDonald

• “A little bit of love you can wrap your baby in:” Mothers, Fathers, Race, and Representations of Nurturing in 1960s–1970s Pampers Advertising
  Neuhaus, Jessamyn
  A&SR 14.3
  A look at diaper ads highlight some brand messages

• Classic Campaigns – “It’s Gotta Be the Shoes”: Nike, Mike and Mars and the “Sneaker Killings”
  Coleman, Catherine A.
  A&SR 14.2
  A close look at Nike’s surge in the 1980s

• Classic Campaigns - “You Know When You’ve Been Tango’d” The Orange Man Commercial
  Scott, Linda M.
  A&SR 14.1
  A soft drink campaign in the UK that doesn’t make sense elsewhere

• Classic Campaigns - Cover Girl Cosmetics: 1960-1990
  Scott, Linda M.
  A&SR 13.4
  The distinct style of Cover Girl brand cosmetics

• Classic Campaigns - Dressing the Invisible Bottle: The Campaign for Absolut Vodka
  Scott, Linda M.
  A&SR 13.3
  A chronicle of the brand Absolut

• Moving Beyond Vodka, Vacations, and Viaticals: How The Advocate’s 1992 Redesign Contributed to the Solidification of a New LGBTQ Market Segment
  Phillips, Laurie
  A&SR 13.2
  Brands that supported the LGBTQ market

• Interview with Stephan Loerke
  Loerke, Stephan, and Linda M. Scott
  A&SR 13.1
  60 global brands form the World Federation of Advertisers

• Shooting Marbles: Another Look at the Landmark Campbell Soup Deceptive Advertising Case
  Scott, Linda M.
  A&SR 12.4
  Campbell’s soup

• Kimberly-Clark Viva Paper Towels Case
  A&SR 12.4
  How Viva is different from Bounty

• Interview with Linda Sawyer
  Sawyer, Linda, and Linda M. Scott
  A&SR 12.3
  A look at early IKEA advertising

• “(Re)covering” the Spectacular Domestic: Culinary Cultures, the Feminine Mundane, and Brand Nigella
  Brownlie, Douglas, and Paul Hewer
  A&SR 12.2
  In-depth look at the brand created by a celebrity chef

• Motherhood, Advertising, and Anxiety: A Cross-Cultural Perspective on Danonino Commercials
  Coutant, Alexandre, Valérie-Inés de La Ville, Malene Gram, and Nathalie Boireau
  A&SR 12.2
  An in-depth look at Danon yogurt in Europe

• Mothering Daughters and the Fair and Lovely Path to Success
  Johri, Rachana
  A&SR 12.2
  Discussion of Fair and Lovely, a brand of beauty product in India

• The Curious Tale of the Polish Plumber: Rebranding Nations for New Social and Political Situations
  Johnson, Jeffrey K.
  A&SR 12.1
  Nation branding

• Islamic Brands Ready for Takeoff
  Temporal, Paul
  A&SR 10.4
  Extension of the discussion of Muslims and “Brand America” in ADText to a broader consideration of Islamic brands

• J. Walter Thompson and the Creation of the Modern Advertising Agency
  Gennaro, Stephen
  A&SR 10.3
  JWT and the invention of brand management

• JetBlue Roundtable
  Montague, Ty, Rosemarie Ryan, Kristina Lenz, and Linda M. Scott
  A&SR 10.1
  Management of the JetBlue brand

• The Collaborative Roles of the Designer, the Marketer, and the Consumer in Determining What is Good Design
  Garber Jr., Lawrence L., Eva M. Hyatt, and Ünal Ö. Boya,
  A&SR 10.1
  Management of Target and Walmart brands

• Dove Campaign Roundtable
  Fielding, Daryl, Dennis Lewis, Mel White, Alessandro Manfredi, and Linda Scott
  A&SR 9.4
  Creating and managing the Dove brand

• Roundtable on the CARE “I am Powerful” Campaign
  Hicks, Adam, Linda Cronin, Beth Meyer, Linda Scott, and Sylvia Lim
  A&SR 9.1
  Branding and the PSA

• Meet the “New” Europeans: EU Accession and the Branding of Bulgaria
  Kaneva, Nadia
  A&SR 8.4
  How the nation of Bulgaria went about branding itself

• Interview with Steven Jackson [DDB Chicago]
  Jackson, Steven, and Douglas B. Holt
  A&SR 4.2
  Cultural branding of Bud and Bud Light

• Interview with Doug Porter [Leo Burnett]
  Porter, Douglas, and Anne Allison
  A&SR 2.2
  Discussion focuses heavily on management of the McDonald’s brand

• Interview with Myra Stark [Saatchi & Saatchi]
  Stark, Myra, and Robert John Foster
  A&SR 2.2
  Research and brand management

Ethics and Advertising

Keywords: ethics and advertising, advertising ethics, deceptive advertising, Federal Trade Commission, false advertising, caveat emptor, misleading advertising, subliminal advertising, advertising to children, National Advertising Review Council, Children’s Advertising Review Unit

• Advances in Communication Research to Reduce Childhood Obesity ed. by Jerome D. Williams, Keryn E. Pasch, and Chiquita A. Collins (review)
  Van den Bossche, Astrid
  A&SR 14.3
  Regulation of food advertising to children

• Classic Campaigns: The Reinvention of Ronald McDonald
  Ritter, Matt
  A&SR 14.3
  Food advertising to children has changed

• A Roundtable on Children and Food Advertising
  Halpin, Julie, Paul Kurnit, Betsy Moore, Linda M. Scott, Angela Tiffin, and Jerome Williams
  A&SR 14.3
  Experts discuss childhood obesity

• Classic Campaigns – “It’s Gotta Be the Shoes”: Nike, Mike and Mars and the “Sneaker Killings”
  Coleman, Catherine A.
  A&SR 14.2
  A case of advertising’s involvement in social issues

• Interview with Guy Parker
  Parker, Guy, and Linda M. Scott
  A&SR 14.1
  Regulation in Europe

• Interview with Angela Mills Wade and Richard Wade
  Wade, Angela Mills, Richard Wade, and Linda M. Scott
  A&SR 14.1
  Regulation in Europe

• Interview with Carla Michelotti
  Michelotti, Carla, and Linda M. Scott
  A&SR 13.1
  European regulation according to local laws and values

• Interview with Oliver Gray
  Gray, Oliver, and Linda M. Scott
  A&SR 13.1
  European regulation according to local laws and values

• Benetton Backlash: Does controversy sell sweaters?
  Sugden, Kimberly
  A&SR 13.1
  Controversy and praise over ads that have different perceptions in different communities

• Interview with Stephan Loerke
  Loerke, Stephan, and Linda M. Scott
  A&SR 13.1
  Global regulation according to local laws and values

• Shooting Marbles: Another Look at the Landmark Campbell Soup Deceptive Advertising Case
  Scott, Linda M.
  A&SR 12.4
  An explanation of the Campbell’s deceptive advertisements

• Kimberly-Clark Viva Paper Towels Case
  A&SR 12.4
  National Advertising Division carefully scrutinizes claims that expressly or implicitly disparage a competing product

• Reebok EasyTone Women’s Footwear Case
  A&SR 12.4
  A look at an unsubstantiated advertising claim from 2008

• Interview with Lee Peeler
  Peeler, Lee, and Linda M. Scott
  A&SR 12.4
  Discussion of government vs. self-regulation

• The Little Old Lady Has Teeth: The U.S. Federal Trade Commission and the Advertising Industry, 1970–1973
  Niesen, Molly
  A&SR 12.4
  Discussion of government vs. self-regulation

• Motherhood, Advertising, and Anxiety: A Cross-Cultural Perspective on Danonino Commercials
  Coutant, Alexandre, Valérie-Inés de La Ville, Malene Gram, and Nathalie Boireau
  A&SR 12.2
  The use of mothers’ anxiety is described in a yogurt campaign

• Motherhood in Black and Brown: Advertising to U.S. Minority Women
  Hirshman, Elizabeth C.
  A&SR 12.2
  Discusses the overuse of ethnic imagery

• Mothering Daughters and the Fair and Lovely Path to Success
  Johri, Rachana
  A&SR 12.2
  Advertising skin lighteners in India

• Re-Cycling: Reducing and Reusing Euphemism in Kotex’s Latest Campaign
  Ryus, Caitlin
  A&SR 11.4
  Consideration of how advertising deals with a “taboo topic”

• The Imageries of Menstruation in Sanitary Napkin Ads: Representation and the Practice of Discourse as a Marketing Strategy
  Busra Fateha Sultana, Umme
  A&SR 11.4
  Consideration of how advertising deals with a “taboo topic”

• Improving the Lives of African Women: Procter & Gamble “No Check No Stain” Campaign for Always Sanitary Pads
  Yaprak, Onur
  A&SR 11.4
  Consideration of how advertising deals with a “taboo topic”

• An Odor of Racism: Vaginal Deodorants in African-American Beauty Culture and Advertising
  Ferranti, Michelle
  A&SR 11.4
  Consideration of how advertising deals with a “taboo topic”

• Stuff History: The Past as a Resource in the Production of Advertising Material
  Dickenson, Jacqueline
  A&SR 10.3
  Includes a reference to the ethics of re-writing historical events

• Advertising and Universal Compatibility: Does the Advertising Industry Have a Moral Conscience?
  Love, Tim
  A&SR 8.3
  Advertising and morality

• Multinational Corporations’ Controversial Ad Campaigns in China—Lessons from Nike and Toyota
  Li, Fengru, and Nader H. Shooshtari
  A&SR 8.1
  How ad campaigns interact with community standards

• Interview with Mary Lou Quinlan [Jusk Ask a Woman]
  Scott, Linda
  A&SR 4.4
  Argues that women ad practitioners should not allow offensive advertising to land on clients’ tables

• Interview with Paul Kurnit [Kurnit Communications & KidShop]
  Kurnit, Paul, and William M. O’Barr
  A&SR 2.2
  Industry self-regulation of advertising to children

Advertising in China

Keywords: Chinese advertising, socialist realism, capitalist realism, Jing Wang and advertising, restrictions on advertising in China

• Interview with Stephan Loerke
  Loerke, Stephan, and Linda M. Scott
  A&SR 13.1
  China’s adaptations to the codes of the World Federation of Advertisers

• The Emerging Hybrid Images of Women in China: The Portrayal of the New Woman in Chinese Local and International Magazine Advertising
  Karan, Kavita, and Yang Feng
  A&SR 11.1
  Imagery of women in Chinese advertising

• The Evolution of Chinese Advertising Law: A Historical Review
  Gao, Zhihong
  A&SR 8.1
  Regulating advertising in China

• Multinational Corporations’ Controversial Ad Campaigns in China—Lessons from Nike and Toyota
  Li, Fengru, and Nader H. Shooshtari
  A&SR 8.1
  Nike and Toyota campaigns in China

• That Which We Call a Rose in Chinese Would Smell as Sweet?
  Tavassoli, Nader T.
  A&SR 8.1
  Linguistic issues in Chinese advertising

• What’s in a Name? On China’s Search for Socialist Advertising
  Gao, Zhihong
  A&SR 4.3
  Advertising and socialism in China

• The Future of Foreign Advertising in China: What History Tells Us
  Gao, Zhihong
  A&SR 4.1
  Foreign advertising in China

• Interview with Doug Porter [Leo Burnett]
  Porter, Douglas, and Anne Allison
  A&SR 2.2
  Special issues associated with advertising in China

Creativity in Advertising

Keywords: creativity in advertising, the creative process, creative brief, creative revolution in advertising, Bill Bernbach, David Ogilvy, Leo Burnett, Clio Awards, International Advertising Festival

• Excerpts from Reality in Advertising
  Reeves, Rosser
  A&SR 15.2
  Rosser Reeves represents the state of advertising before the creative revolution

• Photomontage and the Visual Language of Advertising: Two Reviews
  Messaris, Paul
  A&SR 15.1
  A look at some creative advertisements

• Innovating Advertising: Conventional vs. Innovative Anthropomorphic Advertising Approaches in the Twenty-First Century
  Shaffer, Joshua
  A&SR 15.1
  Dissecting the Geico Gecko

• Sex Segregation in Advertising Creative Departments Across the Globe
  Grow, Jean M., and Tao Deng
  A&SR 14.4
  A report on inequality in creative departments

• Classic Campaigns - Cover Girl Cosmetics: 1960-1990
  Scott, Linda M.
  A&SR 13.4
  A detailed look at how ads get made

• Interview with Marc Rosen
  Rosen, Marc, and Linda M. Scott
  A&SR 13.4
  Background information on men’s scents and Old Spice

• Classic Campaigns - Dressing the Invisible Bottle: The Campaign for Absolut Vodka
  Scott, Linda M.
  A&SR 13.3
  A chronicle of Absolut ads

• Thinking Smaller: Bill Bernbach and the Creative Revolution in Advertising of the 1950s
  Samuel, Lawrence R.
  A&SR 13.3
  History and biography of the Creative Revolution legend Bill Bernbach

• Interview with Mary Wells
  Wells, Mary, and Linda M. Scott
  A&SR 12.3
  Interview with a leading advertising practitioner of the 20^th century

• Unspoken Rules of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women
  Grow, Jean M., and Sheri J. Broyles
  A&SR 12.1
  Gender issues in advertising creative departments

• Interview with Ira Antelis
  Antelis, Ira, and Linda M. Scott
  A&SR 11.3
  Music and advertising

• Interview with Keith D’Arcy
  D’Arcy, Keith, and Linda Scott
  A&SR 11.3
  Music and advertising

• Interview with Adam Dorn
  Dorn, Adam, and Alan Bradshaw
  A&SR 11.3
  Music and advertising

• Roundtable with Human Music and Sound Design
  Altshuler, Marc, Andy Bloch, Morgan Visconti, Gareth Williams, and Linda M. Scott
  A&SR 11.2
  Music and advertising

• Rare Birds: Why So Few Women Become Ad Agency Creative Directors
  Mallia, Karen
  A&SR 10.3
  Women as creative directors in ad agencies

• Stuff History: The Past as a Resource in the Production of Advertising Material
  Dickenson, Jacqueline
  A&SR 10.3
  Use of historical events as fodder for ads

• JetBlue Roundtable
  Montague, Ty, Rosemarie Ryan, Kristina Lenz, and Linda M. Scott
  A&SR 10.1
  Creative philosophy and practice

• R/GA Roundtable
  Law, Nick, Chloe Gottlieb, Jay Zasa, Barry Wacksman, and Linda Scott
  A&SR 10.1
  Creativity and advertising

• The Collaborative Roles of the Designer, the Marketer, and the Consumer in Determining What is Good Design
  Garber Jr., Lawrence L., Eva M. Hyatt, and Ünal Ö. Boya
  A&SR 10.1
  Creativity in commercial art forms

• Dove Campaign Roundtable
  Fielding, Daryl, Dennis Lewis, Mel White, Alessandro Manfredi, and Linda Scott
  A&SR 9.4
  How the Dove Campaign for Real Beauty was created

• Interview with Nina DiSesa [McCann-Erickson]
  DiSesa, Nina, and Robin M. Akert
  A&SR 2.4
  DiSesa discusses creativity and the creative process

• Interview with Amil Gargano [Amil Gargano Studio]
  Gargano, Amil, and Scott Ellsworth
  A&SR 2.4
  Gargano, a chief creative officer for 24 years, discusses the origins of campaigns

• Interview with Paul Cappelli [The Ad Store]
  Cappelli, Paul, and William M. O’Barr
  A&SR 2.4
  Cappelli discusses the origins of many of his creative ideas

Advertising in Brazil

Keywords: advertising in Brazil, telenovela, DPZ, Almap/BBDO, W/Brasil, ghost ads

• Interview with Stephan Loerke
  Loerke, Stephan, and Linda M. Scott
  A&SR 13.1
  Brazil’s importance in the World Federation of Advertisers

• MasterCard Roundtable: The “Priceless” Campaign
  Bagno, Craig, Amy Fuller, Joyce King Thomas, John Kottmann, Linda M. Scott
  A&SR 7.1
  Extends the discussion of MasterCard in ADText

• Interview with Nina DiSesa [McCann-Erickson]
  DiSesa, Nina, and Robin M. Akert
  A&SR 2.4
  Further discussion of the MasterCard campaign

Advertising in India

Keywords: advertising in India, William Mazzarella, McDonaldization, Coca-colonization, Kama Sutra, viral advertising in India

• Girl Power Through Purchasing?: The Urban, Young, Educated, Working, Indian Woman and Aspirational Images in Personal Care and Beauty Aid Advertisements
  Schwartz, Suzanne L.
  A&SR 13.4
  A brand taps into the new identity of India’s growing consumer culture

• Interview with Stephan Loerke
  Loerke, Stephan, and Linda M. Scott
  A&SR 13.1
  India’s importance in the World Federation of Advertisers

• Mothering Daughters and the Fair and Lovely Path to Success
  Johri, Rachana
  A&SR 12.2
  Skin color, beauty products, and femininity in India

• The Imageries of Menstruation in Sanitary Napkin Ads: Representation and the Practice of Discourse as a Marketing Strategy
  Busra Fateha Sultana, Umme
  A&SR 11.4
  Focus on advertising in South Asia (Bangladesh)

• Dove Campaign Roundtable
  Fielding, Daryl, Dennis Lewis, Mel White, Alessandro Manfredi, and Linda Scott
  A&SR 9.4
  The Dove campaigns parallels the Sunsilk digital campaign in India

• Obsessions with Fair Skin: Color Discourses in Indian Advertising
  Karan, Kavita
  A&SR 9.2
  Skin color in Indian advertising

• All’s Fair in Love and Cream: A Cultural Case Study of Fair & Lovely in India
  Shevde, Natasha
  A&SR 9.2
  Images of beauty in India

• Julien Cayla (Australian School of Business) Interviews Nandita Chalam, Senior Creative Director, J. Walter Thompson, India
  Cayla, Julien, and Nandita Chalam
  A&SR 9.2
  Discussion of Lux campaign in India

• Following the Endorser’s Shadow: Shah Rukh Khan and the Creation of the Cosmopolitan Indian Male
  Cayla, Julien
  A&SR 9.2
  Discussion of the Lux campaign in India

• Batting and Buying: Cricket as a Visual Metaphor in Indian Advertising
  Chattopadhyay, Rohitashya
  A&SR 6.1
  Extends the discussion of Nike and cricket advertising in India

• Advertising National Pride: The Unifying Power of Cricket Fever, Kashmir, and Politics
  Wright, Kimberly Anne
  A&SR 4.1
  Advertising Indianness

• Interview with Doug Porter [Leo Burnett]
  Porter, Douglas, and Anne Allison
  A&SR 2.2
  Heavy focus in this interview on McDonald’s advertising globally extends ADText discussion of McDonald’s in India

Children and Advertising

Keywords: children and advertising, marketing to children, Children’s Aadvertising Review Unit, Federal Trade Commision, Action for Children’s Television, Peggy Charon, obesity and advertising, Joe Camel

• Classic Campaign: From Consumers of Food to Participants in the “Modern” Consumer Marketplace: How Cream of Wheat Approached Children, 1900-1935.
  Asquith, Kyle
  A&SR 16.1
  Selling food to mothers and children, 1900 to 1935

• Have You Had Your Daily Drug?: The Italian Motta Ice-Cream Campaign in 1959
  Liguori, Maria Chiara
  A&SR 15.4
  Food advertising before the childhood obesity epidemic

• Food Fights for Freedom: A Critical Reading of Food Advertisements from Ladies’ Home Journal during the Second World War
  Royer, George, Melissa G. Ocepek, and William Aspray
  A&SR 15.4
  Food advertising before the childhood obesity epidemic

• Advances in Communication Research to Reduce Childhood Obesity ed. by Jerome D. Williams, Keryn E. Pasch, and Chiquita A. Collins (review)
  Van den Bossche, Astrid
  A&SR 14.3
  Issues regarding childhood obesity

• Classic Campaigns: The Reinvention of Ronald McDonald
  Ritter, Matt
  A&SR 14.3
  Strategies for selling McDonald’s to children

• A Roundtable on Children and Food Advertising
  Halpin, Julie, Paul Kurnit, Betsy Moore, Linda M. Scott, Angela Tiffin, and Jerome Williams
  A&SR 14.3
  Experts discuss childhood obesity

• “A little bit of love you can wrap your baby in:” Mothers, Fathers, Race, and Representations of Nurturing in 1960s–1970s Pampers Advertising
  Neuhaus, Jessamyn
  A&SR 14.3
  Diaper ads depict parenting

• From Too Little to Too Much: A Short History of the Representations of the Risks Associated with Children’s Food in Advertising
  De Iulio, Simona
  A&SR 14.3
  The change in ads regarding childhood nutrition

• Classic Campaigns – “It’s Gotta Be the Shoes”: Nike, Mike and Mars and the “Sneaker Killings”
  Coleman, Catherine A.
  A&SR 14.2
  Discussion of marketing to youth

• Selling American Beauty to Teen Girls: A Content Analysis of Female Celebrity Advertisements in Seventeen
  Hsu, Chung-kue Jennifer
  A&SR 14.2
  Advertising directed to teenagers

• Interview with Carla Michelotti
  Michelotti, Carla, and Linda M. Scott
  A&SR 13.1
  European regulation of food, alcohol, and tobacco advertising

• Interview with Stephan Loerke
  Loerke, Stephan, and Linda M. Scott
  A&SR 13.1
  Discussion of advertising during sports broadcasts that children see

• Interview with Lee Peeler
  Peeler, Lee, and Linda M. Scott
  A&SR 12.4
  Issues related to advertising to children

• The Little Old Lady Has Teeth: The U.S. Federal Trade Commission and the Advertising Industry, 1970–1973
  Niesen, Molly
  A&SR 12.4
  Describes the formation of Children’s Advertising Review Unit (CARU)

• Motherhood, Advertising, and Anxiety: A Cross-Cultural Perspective on Danonino Commercials
  Coutant, Alexandre, Valérie-Inés de La Ville, Malene Gram, and Nathalie Boireau
  A&SR 12.2
  Nutritional messages to mothers and children

• Through Mother’s Eyes: Ideology, the “Child” and Multiple Mothers in U.S. American Mothering Magazines
  Cook, Daniel Thomas
  A&SR 12.2
  Representations of childhood, children, and parents

• The Man Behind Abercrombie and Calvin Klein’s Sexy Ad Campaigns: Tom Reichert (University of Georgia) Interviews Sam Shahid
  Shahid, Sam, and Tom Reichert
  A&SR 8.2
  Further consideration of Calvin Klein advertising

• Interview with Doug Porter [Leo Burnett]
  Porter, Douglas, and Anne Allison
  A&SR 2.2
  Gendered toys, gendered spots, “tweens,” and McDonald’s Happy Meals

• Interview with Paul Kurnit [Kurnit Communications & KidShop]
  Kurnit, Paul, and William M. O’Barr
  A&SR 2.2
  Extensive consideration of many issues related to advertising to, and representation of children

Global Advertising

Keywords: global advertising, export advertising, international advertising, Marcio Moreira, Shelly Lazarus, pattern advertising

• Bodily Regimes: Italian Advertising under Fascism by Karen Pinkus (review)
  Van den Bossche, Astrid
  A&SR 15.4
  A review of a book about Italian advertising

• North and South: Advertising Prosperity in the Italian Economic Boom Years
  Liguori, Maria Chiara
  A&SR 15.4
  Italian advertising in the 1950s

• Can Consumption Predict Advertising Expenditures?: The Advertising-Consumption Relation Before and After the Dot-Com Crisis in Germany
  Lischka, Juliane A., Stephanie Kienzler, and Ulrike Mellmann
  A&SR 15.3
  Relation between advertising expenditures and consumption in Germany

• Sex Segregation in Advertising Creative Departments Across the Globe
  Grow, Jean M., and Tao Deng
  A&SR 14.4
  A global report on inequality in creative departments

• From Too Little to Too Much: A Short History of the Representations of the Risks Associated with Children’s Food in Advertising
  De Iulio, Simona
  A&SR 14.3
  Highlights ads from France and Italy

• Classic Campaigns - “You Know When You’ve Been Tango’d” The Orange Man Commercial
  Scott, Linda M.
  A&SR 14.1
  A soft drink campaign in the UK that doesn’t make sense elsewhere

• Interview with Guy Parker
  Parker, Guy, and Linda M. Scott
  A&SR 14.1
  Advertising in Europe

• Interview with Angela Mills Wade and Richard Wade
  Wade, Angela Mills, Richard Wade, and Linda M. Scott
  A&SR 14.1
  Advertising in Europe

• “There Are No Ugly Women, Only Lazy Ones”: Taiwanese Women’s Social Comparison with Mediated Beauty Images
  Tsai, Wan-Hsiu Sunny
  A&SR 13.4
  Taiwanese women and beauty ads

• Girl Power Through Purchasing?: The Urban, Young, Educated, Working, Indian Woman and Aspirational Images in Personal Care and Beauty Aid Advertisements
  Schwartz, Suzanne L.
  A&SR 13.4
  The global economy drives advertising in India

• Hard-sell and Soft-sell Advertising Appeals with a ‘Polysemic’ Difference: A Purposeful Advertising Polysemy Perspective
  Arora, Anshu, and Ulysses J. Brown III
  A&SR 13.2
  Cultural misunderstanding globally

• Interview with Carla Michelotti
  Michelotti, Carla, and Linda M. Scott
  A&SR 13.1
  European regulation and branding according to local laws and values

• Interview with Oliver Gray
  Gray, Oliver, and Linda M. Scott
  A&SR 13.1
  European regulation and branding according to local laws and values

• Interview with Stephan Loerke
  Loerke, Stephan, and Linda M. Scott
  A&SR 13.1
  Global regulation and branding according to local laws and values

• Interview with Linda Sawyer
  Sawyer, Linda, and Linda M. Scott
  A&SR 12.3
  Strategies of global businesses and local markets

• Motherhood, Advertising, and Anxiety: A Cross-Cultural Perspective on Danonino Commercials
  Coutant, Alexandre, Valérie-Inés de La Ville, Malene Gram, and Nathalie Boireau
  A&SR 12.2
  A campaign detailed in France, Spain, Germany, Russia, and Poland

• Mothering Daughters and the Fair and Lovely Path to Success
  Johri, Rachana
  A&SR 12.2
  Representations of mothers and daughters in India

• The Curious Tale of the Polish Plumber: Rebranding Nations for New Social and Political Situations
  Johnson, Jeffrey K.
  A&SR 12.1
  Nation branding in Europe

• The Imageries of Menstruation in Sanitary Napkin Ads: Representation and the Practice of Discourse as a Marketing Strategy
  Busra Fateha Sultana, Umme
  A&SR 11.4
  Advertising in Bangladesh

• Dove Campaign Roundtable
  Fielding, Daryl, Dennis Lewis, Mel White, Alessandro Manfredi, and Linda Scott
  A&SR 9.4
  Dove as a global brand

• Six Cultural Contradictions in Twenty-First Century Ireland
  Fanning, John
  A&SR 9.3
  Contemporary advertising in Ireland

• On the Cusp of Postwar Modernization: Americanization, International Culture, and Gender Roles in Finnish Commercials, 1955–1975
  Kortti, Jukka
  A&SR 8.4
  Internationalization and globalization of Finnish advertising

• Meet the “New” Europeans: EU Accession and the Branding of Bulgaria
  Kaneva, Nadia
  A&SR 8.4
  How the nation of Bulgaria went about branding itself

• Consumer Citizenship, Nationalism, and Neoliberal Globalization in Turkey: The Advertising Launch of Cola Turka
  Özkan, Derya, and Robert John Foster
  A&SR 6.3
  “Coca-colonization” and Turkish advertising

• Gender Role Stereotyping in Television Commercials: The Case of Singapore
  Lee, Chun Wah
  A&SR 5.3
  Gender imagery in Singapore advertising

• The Quest for National Identity and Visual Sovereignty in Trinidad and Tobago Television Advertising
  McFarlane-Alvarez, Susan
  A&SR 5.3
  Trinidad and Tobago TV advertising

• What’s in a Name? On China’s Search for Socialist Advertising
  Gao, Zhihong
  A&SR 4.3
  Advertising and socialism in China

• Advertising National Pride: The Unifying Power of Cricket Fever, Kashmir, and Politics
  Wright, Kimberly Anne
  A&SR 4.1
  Advertising and nationalism in India

• The Future of Foreign Advertising in China: The Lessons of History
  Gao, Zhihong
  A&SR 4.1
  Foreign advertising in China

• Interview with Nina DiSesa [McCann-Erickson]
  DiSesa, Nina, and Robin M. Akert
  A&SR 2.4
  MasterCard as a global brand

• Advertising and the September 11th Disaster [Roundtable]
  Barnett, Steve, Michael Sennott, Edward Vick, Marcio Moreira, Sut Jhally, T.J. Jackson Lears, and Charles Piot
  A&SR 2.3
  Global terrorism and advertising

• Interview with Doug Porter [Leo Burnett]
  Porter, Douglas, and Anne Allison
  A&SR 2.2
  Globalization of advertising and culture with special emphasis on McDonald’s

Media and Advertising

Keywords: media and advertising, salesmanship, salesmanship in print, radio advertising, history of television, video tape, cable television, social networking, viral advertising, marketing communications

• A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia B. Meyers (review)
  Williams, Cheryl
  A&SR 16.1
  Review of a book about the emergence of radio

• Classic Campaign: The Peacock–The Colorful Evolution of NBC’s Iconic Logo
  Ritter, Matt
  A&SR 15.3
  How a national television broadcaster markets itself

• Reconsidering Display in Online Testimonial Advertising: The “Show Faces” Feature in Facebook’s Social Plugins
  Jessen, Iben Bredahl
  A&SR 15.3
  Facebook personalizes ads

• Shifting to Digital: Difficulties, Challenges, and Opportunities—A Qualitative Interview Study of Practitioners’ Experiences in the U.S.
  Roca, Meritxell
  A&SR 15.3
  An in-depth look at Internet advertising

• Human Billboarding: Peopled Publicity and a New Space of “Agency” in Advertising
  McFarlane-Alvarez, Susan
  A&SR 15.1
  Human body as advertising medium

• Interview with Guy Parker
  Parker, Guy, and Linda M. Scott
  A&SR 14.1
  Media in Europe

• Interview with Angela Mills Wade and Richard Wade
  Wade, Angela Mills, Richard Wade, and Linda M. Scott
  A&SR 14.1
  Media in Europe

• Moving Beyond Vodka, Vacations, and Viaticals: How The Advocate’s 1992 Redesign Contributed to the Solidification of a New LGBTQ Market Segment
  Phillips, Laurie
  A&SR 13.2
  A close look at advertising over time in one magazine

• Interview with Jo Ann Ross
  Ross, Jo Ann, and Linda M. Scott
  A&SR 12.3
  Advertising executive describes a career with TV networks

• Interview with Ira Antelis
  Antelis, Ira, and Linda M. Scott
  A&SR 11.3
  How music supports brands and in return the ads sell the music

• Interview with Keith D’Arcy
  D’Arcy, Keith, and Linda Scott
  A&SR 11.3
  How music supports brands and in return the ads sell the music

• Interview with Adam Dorn
  Dorn, Adam, and Alan Bradshaw
  A&SR 11.3
  How music supports brands and in return the ads sell the music

• Roundtable with Human Music and Sound Design
  Altshuler, Marc, Andy Bloch, Morgan Visconti, Gareth Williams, and Linda M. Scott
  A&SR 11.2
  How music supports brands and in return the ads sell the music

• JetBlue Roundtable
  Montague, Ty, Rosemarie Ryan, Kristina Lenz, and Linda M. Scott
  A&SR 10.1
  Consideration of uses of new media in JetBlue advertising

• R/GA Roundtable
  Law, Nick, Chloe Gottlieb, Jay Zasa, Barry Wacksman, and Linda Scott
  A&SR 10.1
  Consideration of advertising and new media forms

• Interview with Michael Wilke
  Wilke, Michael, and William Mazzarella
  A&SR 3.2
  Media become gay friendly

The Rise and Fall of the TV Commercial

Keywords: history of TV commercials, early TV commercials, infomercial

• A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia B. Meyers (review)
  Williams, Cheryl
  A&SR 16.1
  Review of a book about the emergence of radio

• Classic Campaign: The Peacock–The Colorful Evolution of NBC’s Iconic Logo
  Ritter, Matt
  A&SR 15.3
  A look at NBC’s logo from 1956 to 2009

• Time and Meaning: “1984” in 2012
  Scott, Linda M.
  A&SR 13.2
  Description of usual and unusual commercials

• “For the Rest of Us”: A Reader-Oriented Interpretation of Apple’s “1984” Commercial
  Scott, Linda M.
  A&SR 13.2
  Description of usual and unusual commercials

• Interview with Jo Ann Ross
  Ross, Jo Ann, and Linda M. Scott
  A&SR 12.3
  Advertising executive talks about product placement in reality TV shows

• Mothering Daughters and the Fair and Lovely Path to Success
  Johri, Rachana
  A&SR 12.2
  Focus on one TV campaign in India

• “I’m Saying This for Uncle Sam!”: How Corporations Used Images of Family to Help Fund World War II
  Lee, Yoon-Joo, and Naeemah Clark
  A&SR 10.2
  Imagery of the family just prior to the introduction of commercial television

• The Fabulous Fifties: Selling Mr. and Mrs. Consumer
  Sivulka, Juliann
  A&SR 9.4
  Explosive growth of television in its early years

• On the Cusp of Postwar Modernization: Americanization, International Culture, and Gender Roles in Finnish Commercials, 1955–1975
  Kortti, Jukka
  A&SR 8.4
  Discussion of many commercials from the ’50s and ’60s

• Roundtable Issue: Conversations about Race and Ethnicity in Advertising
  Ruffins, Fath Davis, Bernadette Marie Calafell, William M. O’Barr, Jack Tchen, Zan Ng, and Jennifer Mak
  A&SR 6.2
  Contains discussion of the Frito Bandito

• What is an Infomercial?
  Hope, Wayne, and Rosser Johnson
  A&SR 5.2
  Consideration of the infomercial format

• Reflecting on Ethnic Imagery in the Landscape of Commerce, 1945-1975
  Ruffins, Fath Davis
  A&SR 1.1
  Discussion of the controversy surrounding the Frito Bandito

Mad Men: Gender, Race, Ethnicity, Sexuality, and Class

Keywords: Matthew Weiner, Mad Men, 1960s advertising, advertising and Madison Avenue, The Man in the Grey Flannel Suit

• Two Book Reviews: Mad Men, Mad World: Sex, Politics, Style & the 1960s and Mad Women: The Other Side of Life on Madison Avenue in the 60s and Beyond
  Van den Bossche, Astrid
  A&SR 15.2
  Review of books about Mad Men—chronicling the fictional 1960s advertising TV show

• The Id Goes Shopping in Its Maidenform Bra: Navigating Gender Spheres in the Postwar “Dreams” Campaign
  Van den Bossche, Astrid
  A&SR 15.2
  The Maidenform campaign in contrast to fictional pitch for Playtex

• Classic Campaigns - Cover Girl Cosmetics: 1960-1990
  Scott, Linda M.
  A&SR 13.4
  The workings of a campaign started in the 1960s

• Thinking Smaller: Bill Bernbach and the Creative Revolution in Advertising of the 1950s
  Samuel, Lawrence R.
  A&SR 13.3
  A biography of one of the legendary ad men, Bill Bernbach

• Advertising in Life Magazine and the Encouragement of Suburban Ideals
  Centanni, Rebecca
  A&SR 12.3
  Gender roles depicted in 1950s advertising

• Interview with Mary Wells
  Wells, Mary, and Linda M. Scott
  A&SR 12.3
  Interview with a leading advertising practitioner of the 20^th century

• Interview with Janet Riccio
  Riccio, Janet, and Linda Scott
  A&SR 9.4
  Women’s positions in ad agencies have changed greatly since the 1960s

• The Fabulous Fifties: Selling Mr. and Mrs. Consumer
  Sivulka, Juliann
  A&SR 9.4
  Consideration of advertising imagery in the era of Mad Men

• Advertising and Universal Compatibility: Does the Advertising Industry Have a Moral Conscience?
  Love, Tim
  A&SR 8.3
  Advertising, ethics, and morality

• Roundtable on Advertising as a Cultural Form
  McQuarrie, Edward F., Linda M. Scott, John F. Sherry, Melanie Wallendorf
  A&SR 6.4
  Evolution of advertising practice

• Interview with Gloria Steinem
  Scott, Linda
  A&SR 4.4
  Discussion of women in advertising in the 1970s

• Interview with Michael Wilke
  Wilke, Michael, and William Mazzarella
  A&SR 3.2
  Discussions of gays in the advertising industry

• Interview with Amil Gargano [Amil Gargano Studio]
  Gargano, Amil, and Scott Ellsworth
  A&SR 2.4
  Gargano talks about his start in New York as a creative director in the late ’50s and early ’60s

• Interview with Paul Cappelli [The Ad Store]
  Cappelli, Paul, and William M. O’Barr
  A&SR 2.4
  Brief discussion of ads that irritated a Jewish sensibility

Sex in Advertising

Keywords: sex and advertising, gender and advertising, women and advertising, men and advertising, femininity and advertising, masculinity and advertising

• Woodbury Soap: Classic Sexual Sell or Just Good Marketing?
  Scott, Linda M.
  A&SR 16.1
  The marketing background of the 1910s campaign for Woodbury soap

• The Id Goes Shopping in Its Maidenform Bra: Navigating Gender Spheres in the Postwar “Dreams” Campaign
  Van den Bossche, Astrid
  A&SR 15.2
  Maidenform ads use sex appeal

• “An advertising world gone completely haywire”: MAC VIVA GLAM
  Benoit, Andrea
  A&SR 15.1
  A campaign based on cross-dressing

• Selling American Beauty to Teen Girls: A Content Analysis of Female Celebrity Advertisements in Seventeen
  Hsu, Chung-kue Jennifer
  A&SR 14.2
  Sexual dressing in ads directed to girls

• Deconstructing Hegemonic Masculinity: Understanding Representations of Black and White Manhood in Print Advertising
  Thomas, Kevin D.
  A&SR 14.2
  Ads aimed at young men rely on sex appeal

• “(Re)covering” the Spectacular Domestic: Culinary Cultures, the Feminine Mundane, and Brand Nigella
  Brownlie, Douglas, and Paul Hewer
  A&SR 12.2
  Discussion of a celebrity chef’s use of sex in selling a brand

• Motherhood in Black and Brown: Advertising to U.S. Minority Women
  Hirshman, Elizabeth C.
  A&SR 12.2
  Discusses sexualization of US minority women

• An Odor of Racism: Vaginal Deodorants in African-American Beauty Culture and Advertising
  Ferranti, Michelle
  A&SR 11.4
  African-American women and advertising

• Re-Cycling: Reducing and Reusing Euphemism in Kotex’s Latest Campaign
  Ryus, Caitlin
  A&SR 11.4
  Euphemisms in feminine product advertising

• The Emerging Hybrid Images of Women in China: The Portrayal of the New Woman in Chinese Local and International Magazine Advertising
  Karan, Kavita, and Yang Feng
  A&SR 11.1
  Images of women in China

• A Typology of Men’s Conceptualizations of Ideal Masculinity in Advertising
  Zayer, Linda Tuncay
  A&SR 11.1
  Advertising and idealized masculinity

• Future Sex: Cyborg Bodies and the Politics of Meaning
  Campbell, Norah
  A&SR 11.1
  Cyborgs and gender in advertising

• Assimilating the Queers: Representations of Lesbians, Gay Men, Bisexual, and Transgender People in Mainstream Advertising
  Tsai, Wan-Hsiu Sunny
  A&SR 11.1
  LGBT in advertising

• Warring Images: Fashion and the Women’s Magazines 1941-1945
  Scott, Linda M.
  A&SR 10.2
  Representations of women during second world war

• The Fabulous Fifties: Selling Mr. and Mrs. Consumer
  Sivulka, Juliann
  A&SR 9.4
  Representations of sexuality in 1950s advertising

• Reaffirming the Ideal: A Focus Group Analysis of the Campaign for Real Beauty
  Scott, Julie-Ann, and Nicole E. Cloud
  A&SR 9.4
  Focus group discussion of Dove Campaign for Real Beauty

• On the Cusp of Postwar Modernization: Americanization, International Culture, and Gender Roles in Finnish Commercials, 1955–1975
  Kortti, Jukka
  A&SR 8.4
  Sex in Finnish culture

• The Man Behind Abercrombie and Calvin Klein’s Sexy Ad Campaigns: Tom Reichert (University of Georgia) Interviews Sam Shahid
  Shahid, Sam, and Tom Reichert
  A&SR 8.2
  Abercrombie & Fitch and Calvin Klein advertising

• Does Sex in Advertising Work?: A Review of Scholarly Research Informed by Professional Opinion
  Reichert, Tom
  A&SR 8.2
  Sex and selling

• Consumer Responses to Gay-Themed Imagery in Advertising
  Hester, Joe, and Rhonda Gibson
  A&SR 8.2
  Consumer reaction to gay themes in ads

• Nowadays
  Hollander, Anne
  A&SR 8.2
  Sexualities in clothing trends

• Multinational Corporations’ Controversial Ad Campaigns in China—Lessons from Nike and Toyota
  Li, Fengru and Nader Shooshtari
  A&SR 8.1
  Community standards

• The Road to Motherhood
  Thomsen, Thyra Uth and Elin Brandi Sørensen
  A&SR 7.4
  Motherhood in advertising

• On Becoming a Cyborg and Paying for It: Invocations of Motherhood in the IVF Industry
  Geiger, Susi
  A&SR 7.3
  Sexuality in advertising

• Does My Bump Look Big in This?
  O’Malley, Lisa
  A&SR 7.3
  Representation of the pregnant female body

• Yummy Mummies: The Clamor of Glamour in Advertising to Mothers
  O’Donohoe, Stephanie
  A&SR 7.3
  Mothers in ads

• The Changing Image of Women in American Society: What Do Pregnant Women Represent in Advertising?
  Dobscha, Susan
  A&SR 7.3
  Pregnant women in ads

• Still Miss Understood: She’s Not Buying Your Ads
  Berman, Cheryl, Denise Fedewa, and Jeanie Caggiano
  A&SR 7.2
  Sex in ads directed at women

• This is Not an Ad: The Post-Mortise Stage of Advertising
  Goldman, Robert
  A&SR 6.4
  Sexual images in Calvin Klein ads

• Overexposed: Issues of Public Gender Imaging
  Morris, Pamela
  A&SR 6.3
  Advertising and gender roles

• Roundtable Issue: Conversations about Race and Ethnicity in Advertising
  Ruffins, Fath Davis, Bernadette Marie Calafell, William M. O’Barr, Jack Tchen, Zan Ng, and Jennifer Mak
  A&SR 6.2
  Sexualization of ads representing ethnic groups

• Roundtable on Advertising and the New Masculinities
  O’Barr, William M., Doug Cameron, Michael Paxton, Peter Geary, Sherry Nemmers, Michael Wilke, Michael S. Kimmel, Tyson Smith, and Simon Bowden
  A&SR 5.4
  Masculinity in contemporary advertising

• Marketing Everyday Life: The Postmodern Commodity Aesthetic of Abercrombie & Fitch
  Engel, Stephen M.
  A&SR 5.3
  Using sex to sell

• Gender Role Stereotyping in Television Commercials: The Case of Singapore
  Lee, Chun Wah
  A&SR 5.3
  Gender imagery in Singapore advertising

• The Sex of Food and Ernest Dichter: The Illusion of Inevitability
  Parkin, Katherine
  A&SR 5.2
  Gender and sexuality of food in advertising

• Roundtable on Approaches to the Analysis of Advertisements
  Akert, Robin M., Andy Berndt, Paul Kurnit, Robert Goldman, Douglas B. Holt, Craig Markus, William M. O’Barr, Lisa Peñaloza, Tom Reichert, and Fath Davis Ruffins
  A&SR 5.1
  Analytic approach to a campaign using sex

• Interview with Gloria Steinem
  Scott, Linda
  A&SR 4.4
  Gloria Steinem discusses women in ads

• Interview with Denise Fedewa [LeoShe]
  Fedewa, Denise, and Eileen Fischer
  A&SR 4.4
  Marketing to women

• Interview with Liz Schroeder and Margie Goldsmith [Advertising Women of New York (AWNY)]
  Schroeder, Liz, Margie Goldsmith, and Peggy J. Kreshel
  A&SR 4.4
  AWNY and gender in advertising

• Interview with Mary Lou Quinlan [Jusk Ask a Woman]
  Scott, Linda
  A&SR 4.4
  Advertising to women

• Interview with Michael Kimmel
  Kimmel, Michael S., and William M. O’Barr
  A&SR 4.2
  Masculinity in ads

• Interview with Scott Cromer [Leo Burnett USA]
  Cromer, Scott, and Craig Thompson
  A&SR 4.2
  Masculinity in advertising

• Interview with Wilson Bryan Key
  Key, Wilson Bryan, and Stuart Ewen
  A&SR 3.2
  Author of several books on subliminal advertising discusses the topic

• Interview with Sut Jhally
  Jhally, Sut, and William M. O’Barr
  A&SR 3.2
  Cultural critic Sut Jhally discusses advertising and society

• Interview with Michael Wilke
  Wilke, Michael, and William Mazzarella
  A&SR 3.2
  The founder of Commercial Closet discusses representations of and advertising to gay men

• The Mass Media’s Illusion of Reality
  Key, Wilson Bryan
  A&SR 1.1
  Subliminal advertising

• The Distorted Mirror: Reflections on the Unintended Consequences of Advertising
  Pollay, Richard W.
  A&SR 1.1
  Advertising reinforces gender stereotypes

Hollywood Looks at Advertising

Keywords: Hollywood and advertising, representations of advertising in film, advertising and movies, advertising and public culture, advertising and popular culture

• Classic Campaigns – “It’s Gotta Be the Shoes”: Nike, Mike and Mars and the “Sneaker Killings”
  Coleman, Catherine A.
  A&SR 14.2
  A Nike campaign by Spike Lee

• Warring Images: Fashion and the Women’s Magazines 1941-1945
  Scott, Linda M.
  A&SR 10.2
  Describes the close relationship of Hollywood celebrities and advertising

• The Fabulous Fifties: Selling Mr. and Mrs. Consumer
  Sivulka, Juliann
  A&SR 9.4
  Ad men and women in film

• Advertising in the Public’s Eye
  O’Barr, William M.
  A&SR 7.1
  Media portrayals of advertising profession

• High Culture/Low Culture: Advertising in Literature, Art, Film and Popular Culture
  O’Barr, William M.
  A&SR 7.1
  Media portrayals of advertising profession

Niche Advertising: Gay Consumers

Keywords: Niche advertising, advertising to gays, LGBTQ advertising, multiculturalism and advertising

• “An advertising world gone completely haywire”: MAC VIVA GLAM
  Benoit, Andrea
  A&SR 15.1
  AIDS awareness and advertising

• Classic Campaigns - Dressing the Invisible Bottle: The Campaign for Absolut Vodka
  Scott, Linda M.
  A&SR 13.3
  Absolut advertising to LGBTQ

• Sexuality, Race, and Ethnicity in Advertising
  O’Barr, William M.
  A&SR 13.3
  LGBTQ ads in Out magazine

• Moving Beyond Vodka, Vacations, and Viaticals: How The Advocate’s 1992 Redesign Contributed to the Solidification of a New LGBTQ Market Segment
  Phillips, Laurie
  A&SR 13.2
  Detailing types of ads in gay media over time

• Benetton Backlash: Does controversy sell sweaters?
  Sugden, Kimberly
  A&SR 13.1
  Benetton’s advertising

• Sex and Advertising
  O’Barr, William M.
  A&SR 12.2
  Sex and advertising

• Mad Men: Gender, Race, Ethnicity, Sexuality, and Class
  O’Barr, William M.
  A&SR 11.4
  Gays in the advertising industry

• Assimilating the Queers: Representations of Lesbians, Gay Men, Bisexual, and Transgender People in Mainstream Advertising
  Tsai, Wan-Hsiu Sunny
  A&SR 11.1
  Representations of LGBT in advertising

• The Man Behind Abercrombie and Calvin Klein’s Sexy Ad Campaigns: Tom Reichert (University of Georgia) Interviews Sam Shahid
  Shahid, Sam, and Tom Reichert
  A&SR 8.2
  “Gay vague” ads

• Consumer Responses to Gay-Themed Imagery in Advertising
  Hester, Joe Bob, and Rhonda Gibson
  A&SR 8.2
  Gay themes in ads

• Multiculturalism in the Marketplace: Targeting Latinas, African-American Women, and Gay Consumers
  O’Barr, William M.
  A&SR 7.4
  LGBTQ advertising and niche marketing

• Representations of Masculinity and Femininity in Advertising
  O’Barr, William M.
  A&SR 7.2
  LGBTQ advertising

• Roundtable on Advertising and the New Masculinities
  A&SR 5.4
  Representations of and advertising to gay men

• Interview with Michael Wilke
  Wilke, Michael, and William Mazzarella
  A&SR 3.2
  The founder of Commercial Closet discusses representations of and advertising to gay men

Super Bowl Commercials: America’s Annual Festival of Advertising

Keywords: Super Bowl Advertising, best commercials and Super Bowl, user-generated advertising

• “Subliminal” Advertising
  O’Barr, William M.
  A&SR 13.4
  One-second commercials in the 2009 Super Bowl

• Man’s last stand! Polysemy and dialogue in advertising reception
  Knudsen, Gry Høngsmark
  A&SR 13.2
  A 2010 Super Bowl ad in depth

• Time and Meaning: “1984” in 2012
  Scott, Linda M.
  A&SR 13.2
  About the 1984 Super Bowl

• “For the Rest of Us”: A Reader-Oriented Interpretation of Apple’s “1984” Commercial
  Scott, Linda M.
  A&SR 13.2
  About the 1984 Super Bowl

• Interview with Jo Ann Ross
  Ross, Jo Ann, and Linda M. Scott
  A&SR 12.3
  Advertising executive describes Super Bowl advertising

• Dove Campaign Roundtable
  Fielding, Daryl, Dennis Lewis, Mel White, Alessandro Manfredi, and Linda Scott
  A&SR 9.4
  Dove Campaign for Real Beauty ran a unique Super Bowl ad

• The Interpretation of Advertisements
  O’Barr, William M.
  A&SR 7.3
  The “1984” Super Bowl ad

• Still Miss Understood: She’s Not Buying Your Ads
  Berman, Cheryl, Denise Fedewa, and Jeanie Caggiano
  A&SR 7.2
  Dove’s 2006 Super Bowl commercial

• High Culture/Low Culture: Advertising in Literature, Art, Film, and Popular Culture
  O’Barr, William M.
  A&SR 7.1
  Cultural importance of Super Bowl advertising

• The Advertising Profession in the Public’s Eye
  O’Barr, William M.
  A&SR 7.1
  Cultural importance of Super Bowl advertising

• What Is Advertising?
  O’Barr, William M.
  A&SR 6.3
  Super Bowl advertising as the official art of capitalist society

• Roundtable on Advertising and the New Masculinities
  O’Barr, William M., Doug Cameron, Michael Paxton, Peter Geary, Sherry Nemmers, Michael Wilke, Michael S. Kimmel, Tyson Smith, and Simon Bowden
  A&SR 5.4
  Masculinity in contemporary advertising

• Interview with Steven Jackson [DDB Chicago]
  Jackson, Steven, and Douglas B. Holt
  A&SR 4.2
  Bud and Bud Light in Super Bowl commercials

Sexuality, Race and Ethnicity in Advertising

Keywords: Sexuality, race and ethnicity in advertising. Also: search for particular racial and ethnic groups and advertising

• Deconstructing Hegemonic Masculinity: Understanding Representations of Black and White Manhood in Print Advertising
  Thomas, Kevin D.
  A&SR 14.2
  An in-depth look at sex and race in print ads

• Classic Campaigns - Cover Girl Cosmetics: 1960-1990
  Scott, Linda M.
  A&SR 13.4
  A discussion of a campaign centered on blonde, blue-eyed women

• Moving Beyond Vodka, Vacations, and Viaticals: How The Advocate’s 1992 Redesign Contributed to the Solidification of a New LGBTQ Market Segment
  Phillips, Laurie
  A&SR 13.2
  Descriptions of diversity in LGBTQ ads

• Benetton Backlash: Does controversy sell sweaters?
  Sugden, Kimberly
  A&SR 13.1
  Benetton’s advertising

• Motherhood in Black and Brown: Advertising to U.S. Minority Women
  Hirshman, Elizabeth C.
  A&SR 12.2
  Discusses sexualization of US minority women

• Niche Markets: Gay Consumers
  O’Barr, William M.
  A&SR 12.4
  Ethnic and racial diversity in LGBTQ marketing

• Sex and Advertising
  O’Barr, William M.
  A&SR 12.2
  Ethnic and racial diversity in advertising

• An Odor of Racism: Vaginal Deodorants in African-American Beauty Culture and Advertising
  Ferranti, Michelle
  A&SR 11.4
  African-American women in advertising

• Mad Men: Gender, Race, Ethnicity, Sexuality, and Class
  O’Barr, William M.
  A&SR 11.4
  Sexuality and race in the industry

• Assimilating the Queers: Representations of Lesbians, Gay Men, Bisexual, and Transgender People in Mainstream Advertising
  Tsai, Wan-Hsiu Sunny
  A&SR 11.1
  Representations of LGBT people

• The Emerging Hybrid Images of Women in China: The Portrayal of the New Woman in Chinese Local and International Magazine Advertising
  Karan, Kavita and Yang Feng
  A&SR 11.1
  Women in Chinese advertising

• Advertising in India
  O’Barr, William M.
  A&SR 9.3
  Condom advertising

• Multiculturalism in the Marketplace: Targeting Latinas, African-American Women, and Gay Consumers
  O’Barr, William M.
  A&SR 7.4
  Sexuality, race and ethnicity in niche ads

• Roundtable Issue: Conversations about Race and Ethnicity in Advertising
  A&SR 6.2
  Sexuality, race and ethnicity in American advertising

• Interview with Michael Kimmel
  Kimmel, Michael S., and William M. O’Barr
  A&SR 4.2
  Masculinity and ethnicity in ads

• Reflecting on ethnic imagery in the landscape of commerce, 1945-1975
  Ruffins, Fath Davis
  A&SR 1.1
  African Americans in early Ad Council ads

• The Content and Consumption of Advertisements
  Miller, Daniel
  A&SR 1.1
  TV advertising in Trinidad

Native Americans in Advertising

Keywords: Native Americans and advertising, ethnic imagery and advertising. Note: take care not to confuse “Native American” with “Native” advertising.

• The Id Goes Shopping in Its Maidenform Bra: Navigating Gender Spheres in the Postwar “Dreams” Campaign
  Van den Bossche, Astrid
  A&SR 15.2
  Maidenform imagines one woman as an Eskimo

• Public Service Advertising and Propaganda
  O’Barr, William M.
  A&SR 13.2
  Famous American PSA uses Native American themes

• Mad Men: Gender, Race, Ethnicity, Sexuality, and Class
  O’Barr, William M.
  A&SR 11.4
  TV show depicts potential ads for Mohawk Airlines

• Roundtable with Human Music and Sound Design
  Altshuler, Marc, Andy Bloch, Morgan Visconti, Gareth Williams, and Linda M. Scott
  A&SR 11.2
  Native Americans in one ad

• Magic and Merchandise: Spiritual Shopping in Glastonbury
  MacLaran, Pauline and Linda M. Scott
  A&SR 10.4
  Window displays of Native American themed merchandise

• Warring Images: Fashion and the Women’s Magazines 1941-1945
  Scott, Linda M.
  A&SR 10.2
  Women during World War II

• Talent Shift: A New Generation of Professionals Means a New Profession in the Making
  Morrison, Deborah
  A&SR 10.1
  Diversity in advertising profession

• Public Service Advertising
  O’Barr, William M.
  A&SR 7.2
  Native American themes in Public Service Advertising

• Roundtable Issue: Conversations about Race and Ethnicity in Advertising
  Ruffins, Fath Davis, Bernadette Marie Calafell, William M. O’Barr, Jack Tchen, Zan Ng, and Jennifer Mak
  A&SR 6.2
  Race and ethnicity in American advertising

• Advertisements as social tableaux. In Advertising and the American Dream: Making Way for Modernity, 1920-1940
  Marchand, Roland
  A&SR 1.1
  Ethnic and racial minorities in ads

• Reflecting on ethnic imagery in the landscape of commerce, 1945-1975
  Ruffins, Fath Davis
  A&SR 1.1
  Native American imagery and tobacco