Abstract

This article traces how postfeminism, an ideology that celebrates consumerism and disavows feminism, has influenced the evolution of the breast cancer memoir. Paratexts surrounding three twenty-first century breast cancer memoirs are discussed to show how retailers and corporate cause marketers have in some instances impeded the delivery of feminist messages in some of these works.

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Additional Information

ISSN
1529-1456
Print ISSN
0162-4962
Pages
pp. 118-134
Launched on MUSE
2015-07-06
Open Access
No
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