Abstract

This essay explores the significance of online celebrity and self-branding through the case study of popular YouTube video blogger Jenna Marbles. I ask how the forces of commoditized web spaces shape self-representation, and explore how Marbles negotiates the demand for feminine “hotness” in this competitive, networked media landscape. Central to this essay is how girls use self-mediation to negotiate a system that insists on consuming them as objects, while maintaining their autonomy as subjects.

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Additional Information

ISSN
1529-1456
Print ISSN
0162-4962
Pages
pp. 72-86
Launched on MUSE
2015-07-06
Open Access
No
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