Abstract

Corporate personhood is part of a zero-sum game in which human traits and privileges are transferred to corporations; conversely, actual persons become, largely without their realization, more impersonal and generic, and increasingly defined by their relations to things. Advertising is the life writing of the non-existent corporate person, which is retroactively created by a form of commercial speech whose “author” claims the privileges of political and religious personhood.

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Additional Information

ISSN
1529-1456
Print ISSN
0162-4962
Pages
pp. 36-68
Launched on MUSE
2014-11-04
Open Access
No
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