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Productos Latinos: Latino Business Murals, Symbolism, and the Social Enactment of Identity in Greater Los Angeles
- Journal of American Folklore
- American Folklore Society
- Volume 127, Number 505, Summer 2014
- pp. 285-320
- Article
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This article examines the Latino occupational tradition of adorning workplaces with murals featuring ludic, sentimental, and religious iconography. It explores the emergent and recurrent meanings of this collectively shared symbolism as it relates to humor, group remembrance, the expression of visual piety, vandalism, and municipal regulation. In particular, it focuses on how these artistic forms inspire the expression, negotiation, and renewal of individual and group identity through social interactions.