On July 22, 2011, President Barack Obama certified the repeal of the military’s “Don’t Ask, Don’t Tell” (DADT) policy. The fight for the repeal of the homophobic policy has become a defining issue for the national LGBT civil rights movement. The repeal of the policy has been widely heralded as a civil rights victory, but it also raises questions about the complex meanings of justice, fairness, and equality under neoliberalism. Thus, the fight for the repeal of DADT provides a vital site of critique for rhetoricians as a location where neoliberal discourses of equality mask an imperialist US agenda. The article uses fantasy-theme criticism, as popularized by Ernest G. Bormann, to analyze reaction to the repeal as it chained out on social-media sites in order to locate the strategies that enable a progressive movement—that is, LGBT civil rights—to become entwined with US imperialism. This analysis illustrates how popular discursive crafting of DADT as a US civil rights issue masks the many ways that the construction “gays in the military” shores up homonormativity and sexual exceptionalism that assist in the deployment of US imperialism.