Abstract

This article analyzes the marketing campaigns of best-selling Christian books and albums to identify their dominant themes. Through a literary/critical analysis, this article addresses how Christian media marketing frames the consumer as having spiritual problems, lauds the artists as Christian role models, and projects themes of inspiration and empowerment onto the media. Ultimately, the marketing campaigns perpetuate a definition of “Christianity” that privileges making the consumer feel inspired and empowered, and tend to ignore other Christian beliefs or themes.

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Additional Information

ISSN
1703-289X
Print ISSN
1703-289X
Pages
pp. 23-35
Launched on MUSE
2014-04-07
Open Access
No
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