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“The Grandest, Most Compelling Story of All Time!” : Dominant Themes of Christian Media Marketing
- Journal of Religion and Popular Culture
- University of Toronto Press
- Volume 26, Number 1, Spring 2014
- pp. 23-35
- Article
- Additional Information
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This article analyzes the marketing campaigns of best-selling Christian books and albums to identify their dominant themes. Through a literary/critical analysis, this article addresses how Christian media marketing frames the consumer as having spiritual problems, lauds the artists as Christian role models, and projects themes of inspiration and empowerment onto the media. Ultimately, the marketing campaigns perpetuate a definition of “Christianity” that privileges making the consumer feel inspired and empowered, and tend to ignore other Christian beliefs or themes.