Abstract

This article examines the evolution in the cultural perception of the fashion shop in eighteenth-century Russian literature. I argue that in the context of eighteenth-century culture, a fashion shop became a heterogeneous locus of cultural negotiations where Russia engaged in the process of redefining its identity through its encounters with the West. My analysis explores the evolution of the image of the merchant and of the female customer within this space, and the influence of state ideology in regard to Gallomania and national identity on the perception of the locus.

pdf

Additional Information

ISSN
1086-315X
Print ISSN
0013-2586
Pages
pp. 363-383
Launched on MUSE
2013-05-11
Open Access
No
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.