Abstract

This article uses the case study of the Brazilian film Cafundó (2005), co-directed by Paulo Betti and Clóvis Bueno, as a means to help us understand better some chief ways in which a film’s official website primes potential viewers to process the film in specific ways. In particular, the analysis that follows chiefly underscores evocations of social identity on Cafundó’s official website that anticipate strategies within the film itself for spectators to reconsider how they understand Brazilianness.

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Additional Information

ISSN
2157-2941
Print ISSN
0730-9139
Pages
pp. 138-156
Launched on MUSE
2013-05-09
Open Access
No
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