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The Role of Cafundó’s (2005) Official Website in the Film’s Revision of Brazilianness
- Studies in Latin American Popular Culture
- University of Texas Press
- Volume 31, 2013
- pp. 138-156
- Article
- Additional Information
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Abstract
This article uses the case study of the Brazilian film Cafundó (2005), co-directed by Paulo Betti and Clóvis Bueno, as a means to help us understand better some chief ways in which a film’s official website primes potential viewers to process the film in specific ways. In particular, the analysis that follows chiefly underscores evocations of social identity on Cafundó’s official website that anticipate strategies within the film itself for spectators to reconsider how they understand Brazilianness.
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