Abstract

Computer technology will force educators to ask two important questions: Is the quality of the educational product produced by educators good enough for the users and buyers of tomorrow, and can educators produce a better product in less time and with less cost? Educators must direct their computer technology. One way to do this is to keep a tight grasp on content and how it is communicated to students. Educators can influence the content of computer software. Producers, publishers, and distributors base their decisions on marketing factors. This paper lists seven factors that influence a software component's marketability and publishability. Educators' response to and understanding of these factors can mold the content, format, and availability of future software.

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