Abstract

The internet is enabling new approaches to public diplomacy. The US Digital Outreach Team (DOT) is one such initiative, aiming to engage directly with citizens in the Middle East by posting messages about US foreign policy on internet forums. This case study assesses the DOT's work. Does this method provide a promising move towards a more interactive and individualized approach to connecting with the Middle East? What are the strategic challenges faced by "public diplomacy 2.0?"

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Additional Information

ISSN
1940-3461
Print ISSN
0026-3141
Pages
pp. 453-472
Launched on MUSE
2012-09-23
Open Access
No
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