Confessions of a Sometime Opium Eater

Life can be frustrating. For others, not for me. I am thinking of “others” faced with me, the rhetor(ician). Let me explain this: so far I have lived my rhetor(ician)’s life by observing others getting caught in a state of “admiration.” Whenever I reply to the unthinking question “And what do you do?” with “I am a professor of rhetoric,” I wait for the reaction, I smile inwardly, sometimes pour myself a drink, and watch “admiration” enfold. Descartes: “Admiration is a sudden surprise of the soul that makes it focus its attention on objects that seem rare and out of the ordinary” (Les passions de l’âme, 2:lxx, my translation). When, adding insult to injury, my interlocutor tries to get things back on an ordinary track and persists, asking “I see [do you?], you mean [no, I don’t] like [bad start for a definition] ‘communication’ [here, substitute a string of annoying approximations, as you please]?,” I don’t loosen the snare but rather tighten the noose: “No, rhetoric, just as the word says.” And I see how frustrating life can be for those who think and believe they know what rhetoric is—including that peculiar brand of unconfessed pedants: English teachers. I am at my worst, of course, when I am asked, “In French?” (they assume I teach elocution at a charm school).

Indeed for Descartes “admiration” is one of the six architectonic passions. So, I make it my philosophical duty not to let my interlocutors off the hook on which they have snagged themselves. I should let go, I know, but I won’t. I want to exploit the kairos. The energy of “admiration” literally lies in “surprise” (and materially in Cartesian physiology); that is how the soul is “caught” unawares, forcing it to reset itself and its atoms, if it can. That energy (see how relentless Descartes is) is made of two components: novelty and forcefulness (“insofar as the impulse it triggers is powerful right from the start”). In sum: admiration has a knock-out effect, like a tennis backhand coming from nowhere and applied with full power right on contact, never mind the follow-through and all those courtly frills. So, after a while I let the victims go, yet not without providing them, for the road, with one striking example of “rhetoric” applied to current news, so that no doubt be left in their mind that they are not dealing with something they can reduce to what they think they know but with something actually “admirable,” in sum “novel” and “powerful.” Life need not be frustrating.

For some time now I have been testing publicly the impact of this uncompromising proselytizing, and I have learned a great deal about perceptions of rhetoric among an educated public, which in France we call the “honest public” (the assumption being that uneducated folks are dishonest by mistake, while educated ones should know better). I write a regular column for a leading French online, public intellectual magazine, Les influences (www.lesinfluences.fr). My blog is called Le rhéteur cosmopolite (The Cosmopolitan Rhetor). During the recent French elections, Le nouvel observateur plus asked for my collaboration—which caused some stupor among readers but created somewhat of a fleeting sensation. I call a spade a spade. I am a rhetor and I am cosmopolitan. I refuse to take a leaf from Stanley Fish’s acribic blog in the New York Times, The Opinionator: I do rhetoric, not opinion. I am still hoping the Onion will run a spoof of Fish and call it “The Onionator.” Professor Fish is very smart indeed at peeling off onion layers of opinions, until what is usually left are the bitter tears of his contrite liberalism defeated by illiberal public arguments. In my own blog I never let my political opinions color my analysis: I also peel onions, but I do not expect anything in return (except fans, like a mysterious “Corinne,” who followed me from my previous blog on Mediapart, Les oies du Capitol [The Capitoline Geese], to Les influences when I got contracted). My own opinions are...