Greenpeace, Social Media, and the Possibility of Global Deliberation on the Environment

Greenpeace uses the developmental republican model of democratic governance for setting organizational policy. This model does an excellent job of forming members into effective leaders who are committed to the organization and its mission. However, Greenpeace could more effectively encourage the global community to become involved in environmental activism and set more responsive policy by employing an Internet-based deliberative democracy policy-setting process.