Abstract

This paper investigates the group-building potential of forwarded e-mails through a visual analysis of negative images about President Barack Obama. We argue that these e-mails are a form of political digital folklore that may contribute to constructing participants’ individual and group identities. Images amplify the impact and believability of the messages, especially when linked to familiar cultural references and experiences and may lead to increased political polarization and hostility.

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Additional Information

ISSN
1535-1882
Print ISSN
0021-8715
Pages
pp. 177-203
Launched on MUSE
2012-04-21
Open Access
No
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