-
Use of Social Networking Sites by Sports Fans: Implications for the Creation and Maintenance of Social Capital
- Journal of Sports Media
- University of Nebraska Press
- Volume 7, Number 1, Spring 2012
- pp. 109-132
- 10.1353/jsm.2012.0006
- Article
- Additional Information
- Purchase/rental options available:
This study examined use of social networking sites (SNSs) by football fans, testing its impact on bridging and bonding social capital. Survey results (N=395) indicated that intensity of SNS usage had a stronger effect on bridging than bonding social capital. SNS usage also interacted with identification, collective self-esteem and satisfaction with life, to influence bridging social capital. SNS usage thereby enhanced fans’ online experience, allowing them to connect to other fans, while maintaining existing relationships.