In interviews with Indiana University college students, undergraduates insisted that Facebook could be a threat to their romantic relationships. Some students choose to deactivate their Facebook accounts to preserve their relationships. No other new media was described as harmful. This article explores why Facebook was singled out. I argue that Facebook encourages (but does not require) users to introduce a neoliberal logic to all their intimate relationships, which these particular users believe turns them into selves they do not want to be.