Increasingly libraries are expected to play a role in scientific data curation initiatives, i.e., “the management and preservation of digital data over the long-term.” This case study offers a novel approach for identifying researchers who are receptive toward library involvement in data curation. The authors interviewed researchers at the University of Colorado Boulder and, after analysis, created eight design “personas.” Each persona represents an aggregation of researcher attributes and can be used to target strategic relationships for nascent or emerging data management initiatives. These personas are applicable to any academic library seeking to provide data curation support.