Abstract

Where Wal-Mart has come under deserved scrutiny from labor, community, and feminist activists for its exploitive "big-box" business model and miserly wages, Whole Foods, the world's largest natural foods retailer, enjoys a reputation as a progressive trendsetter at the forefront of a "green lifestyle revolution" in American life. After all, a slogan like "Whole Foods, Whole Planet, Whole People" conjures up more ennobling vistas of planetary progress than, "We Sell for Less.

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