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Welcome to 'Whole-Mart': Rotten Apples in the Social Responsibility Industry
- Dissent
- University of Pennsylvania Press
- Volume 53, Number 1, Winter 2006 (whole No. 222)
- pp. 61-66
- 10.1353/dss.2006.0006
- Article
- Additional Information
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Where Wal-Mart has come under deserved scrutiny from labor, community, and feminist activists for its exploitive "big-box" business model and miserly wages, Whole Foods, the world's largest natural foods retailer, enjoys a reputation as a progressive trendsetter at the forefront of a "green lifestyle revolution" in American life. After all, a slogan like "Whole Foods, Whole Planet, Whole People" conjures up more ennobling vistas of planetary progress than, "We Sell for Less.