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Viewer Attention to ESPN's Mosaic Screen: An Eye-Tracking Investigation
- Journal of Sports Media
- University of Nebraska Press
- Volume 6, Number 1, Spring 2011
- pp. 23-54
- 10.1353/jsm.2011.0003
- Article
- Additional Information
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Sports broadcasters have traditionally pioneered innovative techniques for the broadcast of media sports. One recent technique is a mosaic screen, which presents multiple streams of video simultaneously. This study used eye tracking to examine how viewer attention is distributed among multiple screen elements. Attention varied as a function of element size, game play, and repeated exposure. In addition, participants with greatest interest in sports evaluated the format more positively than those with less interest in sports.