Abstract

This article discusses the images of male bodies published by the Brazilian magazine O Cruzeiro between 1946 and 1955. Rather peculiar bodies were shown in specific relations which have reshaped habits and attitudes into an entirely new dimension. Such images show a longing for modernity, a modernity which is marked by North-American consumption ideals – the American Way of Life, implemented in Brazil after the 1940s. Such consumption made spaces and habits more modern, through the promotion of a seductive image arsenal designed to broaden the action fields of both women and men, but at the same time reinforcing space limits and stereotypes of what was considered "masculine" or "feminine."

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Additional Information

ISSN
1548-9957
Print ISSN
0024-7413
Pages
pp. 163-177
Launched on MUSE
2011-01-30
Open Access
No
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