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This article describes the culture of some English departments and the value system often attached to various forms of media in them. Because English studies so often values the letter, texts, and the consumption of these, it's been caught in its own hierarchy of signs. English studies has been slow to create new media scholarship and train future teachers to understand multiple media despite challenges from within and outside of the discipline to do so. Samples of new media scholarship are offered to demonstrate the plurality of scholarship and teaching practices possible with new media.