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20ogBook Reviews28g seriously. Even die less admirable members of die organization are treated with understanding. Segura is most at home describing die personnel in the executive suite, and the perspective is "from the top down."An academic historian might pay more attention to external events, or the experiences of non-executive workers. However, there is plenty of material here for scholars who want to draw out larger comparisons. Happenings at BeIo reflected everything around it, and changes at the company mirrored those in society at large. For example, the ultra-conservative views ofTed Dealey in the early ig6os and his daring criticism ofJohn F. Kennedy shordy before the assassination (at Dealey Plaza, ofall places!) deeply embarrassed younger corporate officials. Once Ted was out of the way, tiiey compensated by exhibiting sympathy for the Civil Rights movement. In 1968 WFAA-TV hired the first African-American on-air reporter in the Metroplex (a former Dallas Cowboys player who did sports reporting). From 1965 to 1971, the company added eleven women and eight minorities to the newsroom. In 1977, IolaJohnson, the region's first black TV news anchor, took her seat. President Robert Decherd even molded the board of directors into a gender- and racially diverse group he called "the best of America." Decherd stated that BeIo had to "provide moral leadership and a vision ofwhat our cities and our country can be-as opposed to simply reporting on what others diink and do." (234) The history of a news company as old as BeIo offers many such examples of how the historical "big picture" can be studied on a smaller stage. BeIo is a worthy addition to business and media history, as well as a study of the Progressive ideals that have shaped modern America. TylerJunior CollegeJeffrey Owens TL· Borders Within: Encounters Between Mexico and tL· U.S. By Douglas Monroy. (Tucson: University of Arizona Press, 2008. Pp. 268. Notes, index. ISBN 9780816526925, 21.95 paper.) In TL·Borders Within, historian Douglas Monroy combines reflections and observations ofhis youth in California, contemporary politics, and his deep understanding of Southern California's past to draw connections and parallels between the diree. Monroy presents his analysis through an eminendy readable writing style that blends memoir and essay. This approach allows him to develop social and historical themes and tease out a nuanced understanding of the Mexican in America. In his able hands, typically polarized views of Mexican and American, legal and illegal, good and bad, fall away into a careful elaboration of the long-standing interconnection between die two nations and their people. Monroy uses his life and memories as way to reveal how his own identity has been deeply shaped by this overlapping narrative. Each essay begins with a riff on a personal experience or observation that opens to a historical question. For instance, Monroy begins his chapter on Helen HuntJackson's novel Ramona with memories of listening to Wolfman Jack's border radio broadcast in his Volkswagen . His recollections oflove and longing in those songs were indelibly connected to a romantic sense of being in Soudiern California, die same sense he feels when reading Ramona. That emotional bond adds a layer of meaning to the novel that is 290Southwestern Historical QuarterlyOctober often lost in sterile academic treatments. The chapter introductions also provide readers with their own doorway to Monroy's subject, as well as a way to analyze their own memories. Given America's current political and economic concerns around immigration and free trade, Monroy begins the book with complex treatment of the North American Free Trade Agreement (NAFTA) and the border. He introduces the concept of a "New World Border," a play on new world order, to suggest that the economic and social realities of die border have created a unique logic that can only be understood within its own context. Within this logic, seemingly contradictory concepts such as criminality, economic desperation, labor demands, and political exploitation coexist to create the modern concept of the border. This chapter sets the tone for the rest of the essays by setting the reader up to accept incongruence for the insight it offers. Three of Monroy's following chapters delve deeper into California...

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