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This article focuses on manuscript reviews as a means to enhance the quality of published research and provide fair and constructive feedback to authors. After many years of experience as editor-in-chief of an academic management journal, it became apparent to me that the best published research involves reviewers going beyond the common practice of mere 'gatekeeping' to performing a value-added role in promising research. Strategies for achieving this goal, including ethical considerations and practical applications, are set forth. This article should be of value to reviewers and editors who desire to be proactive in enhancing the quality of published research.