Abstract

The use of women workers in early computing and advertising ironically may have hurt their long-term professional position in the field because it reflected, and helped shape, their role as low-cost, unskilled workers. This article traces the relationship between advertising images of women used to sell data processing equipment and the early, feminized, data processing labor force in Great Britain.

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Additional Information

ISSN
1934-1547
Print ISSN
1058-6180
Pages
pp. 5-17
Launched on MUSE
2010-12-19
Open Access
No
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