Abstract

This article delineates a normative structure of fundraising within the context of fouryear colleges and universities. Specifically, the researcher identifies three inviolable and six admonitory normative patterns of behavior which fundraisers proscribe. Additionally, the influence of individual and organizational characteristics on norm espousal are explored and the implications discussed.

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Additional Information

ISSN
1538-4640
Print ISSN
0022-1546
Pages
pp. 339-365
Launched on MUSE
2010-05-20
Open Access
No
Archive Status
Archived
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