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The Normative Structure of College and University Fundraising Behaviors
- The Journal of Higher Education
- The Ohio State University Press
- Volume 81, Number 3, May/June 2010
- pp. 339-365
- 10.1353/jhe.0.0094
- Article
- Additional Information
This article delineates a normative structure of fundraising within the context of fouryear colleges and universities. Specifically, the researcher identifies three inviolable and six admonitory normative patterns of behavior which fundraisers proscribe. Additionally, the influence of individual and organizational characteristics on norm espousal are explored and the implications discussed.