The Future of Scholarly Journal Publishing among Social Science and Humanities Associations: Report on a Study Funded by a Planning Grant from the Andrew W. Mellon Foundation
- Journal of Scholarly Publishing
- University of Toronto Press
- Volume 41, Number 3, April 2010
- pp. 257-324
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The study described in this report grew from recommendations for an investigation into journal economics by the National Humanities Alliance Task Force on Open Access and Scholarly Communications. Since experiments are underway to understand and enable a range of options for a shift to an open access (OA) business model for publishing some scientific, technical, and medical (STM) journals, the question arises, Do these same options exist for a similar shift within humanities and social science (HSS) journals? Findings are reported from detailed analyses of the publishing economics, including all revenues and all costs, of eight flagship US journals across a number of different HSS disciplines. Using actual business information from their association publishers for each of the years 2005, 2006, and 2007, these findings clarify that for this sample of journals, an OA business model based only on revenue from the research article author or producer would not be sufficient to sustain these journals. The research articles published in these journals were longer than typical STM journal articles, and the percentage of non-article content (e.g., book reviews and other scholarly content) was greater. Information-gathering tools and methodologies that enable like-for-like comparison of journal revenues and costs were developed and are described in the report. As an initial in-depth business review of a sample of HSS journals, the report further clarifies some of the key differences between STM and HSS journals, articulates recent journal performance, makes tentative conclusions based on this sample, and proposes further questions that need to be answered to support a shift to OA business models that are sustainable across HSS journal publishing.