Abstract

Faced with high uncertainty, how do producers in the cultural economy make creative decisions? We present a case study of the fashion modeling industry. Using participant observation, interviews and network analysis of the Spring/Summer 2007 Fashion Week collections, we explain how producers select models for fashion shows. While fashion producers conceive of their selection of models as a matter of "taste," or personal preference, we find that their decisions are shaped by information sharing mechanisms in social networks, principally through a mechanism known as "optioning," which enables producers to know each others' preferences and to align themselves with similar status actors. For cultural producers, choices are a matter of strategic status considerations, even as they are expressed as a matter of personal taste.

pdf

Additional Information

ISSN
1534-7605
Print ISSN
0037-7732
Pages
pp. 671-692
Launched on MUSE
2010-02-07
Open Access
No
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.