Abstract

This article introduces and discusses the concept of academic search engine optimization (ASEO). Based on three recently conducted studies, guidelines are provided on how to optimize scholarly literature for academic search engines in general, and for Google Scholar in particular. In addition, we briefly discuss the risk of researchers' illegitimately 'over-optimizing' their articles.

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Additional Information

ISSN
1710-1166
Print ISSN
1198-9742
Pages
pp. 176-190
Launched on MUSE
2010-01-06
Open Access
No
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