The recent trend toward democratization in countries across the globe has challenged scholars to pursue two potentially contradictory goals. On the one hand, they seek to increase analytic differentiation in order to capture the diverse forms of democracy that have emerged. On the other hand, they are concerned with conceptual validity. Specifically, they seek to avoid the problem of conceptual stretching that arises when the concept of democracy is applied to cases for which, by relevant scholarly standards, it is not appropriate. This article argues that the pursuit of these two goals has led to a proliferation of conceptual innovations, including numerous subtypes of democracy--that is to say, democracy "with adjectives." The article explores the strengths and weaknesses of alternative strategies of conceptual innovation that have emerged: descending and climbing Sartori's ladder of generality, generating "diminished" subtypes of democracy, "precising" the definition of democracy by adding defining attributes, and shifting the overarching concept with which democracy is associated. The goal of the analysis is to make more comprehensible the complex structure of these strategies, as well as to explore trade-offs among the strategies. Even when scholars proceed intuitively, rather than self-consciously, they tend to operate within this structure. Yet it is far more desirable for them to do so self-consciously, with a full awareness of these trade-offs.