This essay explores how corporations used their advertising campaigns to sell war bonds during WW II. This analysis of the advertisements demonstrates that companies used these ads to maintain "human relationships" with Americans on the home front during wartime. Using war bond ads and the historical context of this time, this essay explains how the unique socio-cultural environment of war changed the meaning of bonds. For the consumer, the bonds went from being a mere financial investment into a vehicle that made citizens feel like they were doing their duty as members of the American family left at home.